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Marketing Concepts
Marketing Concepts
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Marketing terminology, segmentation, pillars, foundations
Flashcards
34 cards
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Questions
34
Answers
1
Pillars of marketing:
Obtaining the
money
necessary for business operations
Financing
Product/Service Management
Promotion
Distribution
2
Money left after basic living expenses have been paid (bills, groceries, etc.)
disposable income
discretionary income
dedicated income
delightful income
3
Pillars of marketing: Developing, improving and maintaining a
product mix
Distribution
Product/Service Management
Financing
Promotion
4
Strategies include: personalization and relevant content
emotional marketing
inbound marketing
mass marketing
outbound marketing
5
Can be considered interruptive forms of marketing
emotional marketing
mass marketing
outbound marketing
inbond marketing
6
Are more likely to be immune to traditional marketing pitches and tend to be less brand loyal
Baby Boomers
Generation Z
Generation Y
Generation X
7
Pillars of marketing: Using
channels
to get products to consumers
Distribution
Selling
Financing
Marketing Information Management
8
4 Foundations: Understanding
economic principles
used in marketing
Business, Management and Entrepreneurship
Economics
Professional development
Communication and Interpersonal skills
9
Are of interest to companies promoting products related to aging populations
Generation Z
Generation X
Baby Boomers
Generation Y
10
Statistical data which describes a population through personal characteristics.
graphic design
demographics
geographics
graphic calculator
11
Consists of dividing people by age and targeting a certain age
Segmentation by ethnicity
Segmentation by gender
Segmentation by income
Segmentation by age
12
Person who buys the product
consumer
customer
13
Groups consumers by ethnic background
Segmentation by gender
Segmentation by income
Segmentation by age
Segmentation by ethnicity
14
Person who uses the product
customer
consumer
15
Reaches customers through general advertising media and personal contact
inbond marketing
mass marketing
emotional marketing
outbound marketing
16
Target markets are similar groups of consumers a company wishes to attract
True
False
17
Companies cannot satisfy all consumer needs with one product.
false
true
18
Focuses on attracting customers to a business through tailored content
mass marketing
emotional marketing
inbound marketing
outbound marketing
19
4 Foundations: Recognizing and using strategies for
career growth
Economics
Business, Management and Entrepreneurship
Professional development
Communication and Interpersonal skills
20
Includes 52 million people in the U.S.
Hispanic population
Caucasian population
Asian American population
African-American population
21
States businesses must satisfy the needs & wants of customers to compete in the marketplace
mass market
market segmentation
target market
market concept
22
Television advertisements, face-to-face meetings, and blanket e-mails are examples of ...
outbound marketing
inbound marketing
23
Are the most technologically savvy and most likely to multitask
Generation Y
Generation Z
Baby Boomers
Generation X
24
Pillars of marketing: Providing consumers with the products and services they
desire
Distribution
Financing
Product/Service Management
Selling
25
You must reach the right people with the right product at the right place /time
false
true
26
Pillars of marketing: Determining prices for products in order to
maximize profit
Financing
Promotion
Pricing
Distribution
27
Divides consumers according to whether they are male or female
Segmentation by ethnicity
Segmentation by income
Segmentation by age
Segmentation by gender
28
Are arguably most educated: 29% college educated; Are big spenders in electronics, clothing
Baby Boomers
Generation X
Generation Y
Generation Z
29
Money left after taxes are taken out of paychecks
discretionary income
delightful income
disposable income
dedicated income
30
Blog posts, infographics, webinars, podcasts and social medias are examples of ...
outbound marketing
inbound marketing
31
4 Foundations: Applying
interpersonal communication
strategies
Professional development
Economics
Business, Management and Entrepreneurship
Communication and Interpersonal skills
32
4 Foundations: Understanding
business principles
used in marketing
Communication and Interpersonal skills
Professional development
Business, Management and Entrepreneurship
Economics
33
Pillars of marketing: Managing market
information
to maximize business
decisions
Marketing Information Management
Product/Service Management
Financing
Distribution
34
Pillars of marketing: Applying promotional
techniques
to potential consumers
Distribution
Financing
Pricing
Promotion
