Business Vocabulary (18-22)

Set of actions, or tactics, that a company uses to promote its brand or product in the market.

A decrease in an assets value over time due to use, wear and tear or obsolescence.

Means of communication, such as television or newspapers, that reach large numbers of people.

Cost that does not change with an increase or decrease in the amount of goods or services sold.

Cost per thousand - marketing term used to denote the price of 1,000 advertisement impressions.

A video broadcast of an event transmitted across the Internet.

A periodic cost that varies in step with the output or the sales revenue of a company.

Short-version tax form for annual income tax returns filed by single filers with no dependents.

Statistical data of a population, especially those showing average age, income, and education.

Measures the gain or loss generated on an investment relative to the amount of money invested.