Which of the following is true for marketing

advertising can create new markets where none existed before

which of the following is a benefit of road-side market-based sales

it provides for more efficient use of labor

Which of the following is a good marketing procedure for livestock

transport when temperatures are moderate

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Chapter 34 Industry Certification

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Questions 13

Answers

1
Which of the following is true for marketing
it is uncommon for local producers to need a marketing plan
advertising can create new markets where none existed before
to be cost effective, marketing must cover a wide area
a plan is not needed if you produce high quality products
2
Which type of pricing targets customers who believe a higher price reflects a superior brand
prestige pricing
loss-leader pricing
penetration pricing
psychological pricing
3
Which of the following refers to lambs marketed at below three months
spring lambs
lambs
sheep
hothouse lambs
4
The initial step in the futures market is called
placing a bid
offsetting a poaition
opening a position
calling a bid
5
which of the following is a benefit of road-side market-based sales
it helps improve wholesale prices
it provides the producer with access to new markets
the middleman takes on much of the labor
it provides for more efficient use of labor
6
What is the estimated amount of weight an animal loses when being transported to market called
transport shrink
pencil shrink
market loss
price loss
7
Which percentage of the average US income is spent on food
less than 10%
20-20%
10-15%
15-20%
8
Which of the following is true of demand for animal products in recent years
milk consumption
chicken demand has increased
pork demand has increased
beef demand has increased
9
In a free market, if demand is heavy and supply is light, what is true of pricing
pricing will fluctuate
pricing will be moderate
pricing will be low
pricing will be high
10
Which of the following are owned by groups of producers who band together to market a commodity
direct groups
cooperatives
auctions
terminals
11
Which of the following is a good marketing procedure for livestock
withold water to reduce waste
feed livestock heavily during transport
transport when temperatures are moderate
fill trucks as tightly as possible to prevent agitation
12
Which of the following is a legally binding agreement to sell a commodity
barter
broker
future
contract
13
What type of advertising focuses on the image of the business selling the product
institutional advertising
product advertising
image advertising
quality advertising

Chapter 34 Industry Certification Flashcards | StudBud