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AQA CSPs: Daily Mail & The Guardian newspapers Flashcards | StudBud
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AQA CSPs: Daily Mail & The Guardian newspapers
AQA CSPs: Daily Mail & The Guardian newspapers
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Questions
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Answers
1
How have The Guardian sought to stay current despite decline in print popularity?
Website with up to date content
App that can be accessed on Smartphones
Invitation to subscribe and support the paper financially
Website that offers lots of choice
2
Which is the correct demographic for the Daily Mail?
Both genders, resigned, middle-aged, D
Mostly female, 25+, C2 / C2, achievers
A, B, C1, aspirers, male, 55+
C1, c2, d; middle aged, aspirational middle class, British, mainstreamers
3
Which of the following do the DMail support?
Diversity
Immigration
Brexit
Royal Family
4
The Daily Mail is a cross between a tabloid and broadsheet.
False
True
5
Which type of stories are often covered in the DMail?
Scandal & gossip
Human Interest
Entertainment
Domestic
6
Which of the following is NOT on the press editors' code of conduct?
The press must not use secret cameras
The press must avoid discrimination
The press must not identify under 16's
The press must not use hyperbole
7
Which of the following are NOT 'news values' according to Galtung and Ruge?
Unexpectedness
Terrorism
Negativity
Elite persons / nations
8
Which of these adverts are you most likely to see in
the Guardian
?
Lidl / Easyjet / Lotto
DFS / Asda / Butlins
Sky Arts / BA / Shelter Box
Co-op / O2 / NSPCA
9
Name four sections on the website for The Guardian.
Opinion; Sport; Culture; Lifestyle
Royals; Travel; Shopping; Showbiz
Travel; TV; Sport; Motors
Breaking; Sport; Faith; Competitions
10
Which of the following regulate the press?
IPSO
ASA
PEGI
OFCOM
11
Which values best identify
the Guardian
newspaper?
Conservative - consumerist & capitalist
Liberalist - environment & social issues
Shared cultural experience, complex issues
Mainstream - traditional & hegemonic
12
Gerbner would proffer which of these notions:
Common ideologies are reinforced in the Guardian
Commonly cultivated ideologies are less apparent in the Guardian
13
Is
The Guardian
a tabloid or broadsheet?
Tabloid
Broadsheet
14
Which 'needs' are mostly gratified by the Guardian?
Need for belonging
Need for information - surveillance
Need for entertainment - scandalous content
Need for a utopic solution (e.g. aesthetics)
15
Who own The Guardian?
Scott Trust
Guardian Media Group
News UK
Reach
16
How would Hall say the audience are positioned?
They negotiate their own reading
They feel elevated self esteem due to intelligent content
They oppose the content found in all newspapers
They are dictated to and passively accept the values communicated
17
Which organisation own the Daily Mail?
Guardian Media Group
Reach
General Trust
News UK
18
The 'SPLASH' refers to the main story on the front page
True
False
19
How is Bandura's theory
rejected
when considering The Guardian?
TA is passive and accepts the viewpoints which affects their behaviour
TA are more active - dip in & out of the newspaper; pluralistic viewpoints
Social interaction and esteem needs are affected
Behaviour & values are influenced by the content
20
A
preferred reading
is achieved for DM with the use of..?
Showcasing unusual stories lacking bias
Using dramatic headlines
Reinforcing hegemonic values referring to tradition
The words ‘we’ or ‘us’ encode a mythical shared identity
21
How can Gerbner's theory be applied to the DM?
It cultivates right wing ideology and reinforces traditional values
It creates a sense of identity in the TA
It cultivates left wing ideology and reinforces pluralistic values
It makes the readership feel a sense of 'belonging'
22
How does
The Guardian
illustrate
convergence
?
The audiences' need for social interaction is satisfied
Global news is featured
SNS & website are highlighted repeatedly
The newspaper is smaller than a broadsheet
23
Which newspaper has a wider 'reach'?
The Guardian
The Daily Mail
24
What kind of stories are covered in the Guardian paper?
Global issues, celebrity news, careers
Politics, hard news, social issues & culture
Conservative slant, economics, business
Gossip, entertainment, domestic news
25
How could this headline support Bandura's theory?
headline cultivates tolerance
headline promotes patriotism
headline could have oppositional reading
headline could encourage racism
26
The Daily Mail have mainstream, right-wing news values.
True
False
27
How does T
he Guardian
newspaper's political stance differ to the DM?
More neutral but right-wing tendencies
More conservative, less tolerant
More pluralistic, less patriotic
More left-wing, liberal, neutral
28
Who are the TA for the Guardian newspaper?
Abc1, 19-45, Liberal with a social conscience
Reformers, D-E, gender irrelevant
Educated, 35-55, male mostly
C1, D; Mainstream, middle-aged
29
Why do the Guardian refuse to be regulated by IPSO?
They are established enough to be trusted to do their own code of conduct.
They do not have faith in its processes
They feel it is not feasible to regulate a global medium
They do not wish to have constraints on their freedom of speech
