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Algonquin College Business Marketing Program Orientation Flashcards | StudBud

Explore/Algonquin College Business Marketing Program Orientation

Algonquin College Business Marketing Program Orientation

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Questions 10

Answers

1
What is an example of a marketing channel?
Your promotional message
Your company sales team
Your product
Your brand image
2
Why would a marketer create a multi-channel network?
To increase the promotional reach of a company's products
To provide customers with greater choice re: where and how to buy
To sell more products
All of the above
3
How many marketing jobs are in the "top 10" most sought out jobs in 2019?
2
3
0
1
4
Why is the marketing team important?
They establish which customer segments to pursue
They create value for the customer
All of the above
They establish the messages and promotional tactics to engage customers
5
What are the 4 P's of Marketing?
Product, Price, Positioning, Place
Product, Price, Promotion, Place
Product, Positioning, Price, Promotion
Positioning, Product, Place, Promotion
6
What is the most important new skill a marketer must have?
All of the above
Digital Marketing skills
Marketing Planning skills
Research skills
7
What is a Marketing brand?
Unique design, sign, symbol, and/orwords that identifies a product
A label on clothing
an identifying mark burned on livestock
A boy band!
8
Why is Marketing Research so important?
Helps identify new business opportunities
Helps determine which promotional media tool to use
Helps test out new product concepts
All of the above
9
E-commerce sales in the first quarter of 2019 accounted for what % of total sales?
25%
87%
50%
10%
10
What is the 1st thing a Product Manager must figure out?
What product to produce?
What promotional message to create?
What price to set?
What market to pursue?