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Duplicate of Ansoff matrix - Heappy Flashcards | StudBud
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Duplicate of Ansoff matrix - Heappy
Duplicate of Ansoff matrix - Heappy
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Theory quiz about concepts seen in the class of the marketing planning tool: Ansoff matrix
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
When getting current customers to use more of your products, you are using...
Market Development
Market Penetration
Diversification
Product Development
2
When you include modifications of an existing product, you are using...
Product Development
Diversification
Market Development
Market Penetration
3
Some months have 31 days. How many months have 28 days?
12
3
1
6
4
It is the riskiest strategy of them all...
Market Penetration
Product Development
Diversification
Market Development
5
When companies enter existing markets
with their existing products or services it is...
Product Development
Market Development
Diversification
Market Penetration
6
T-shirt brand decided to sell their products on Kichink Stores (internet). Clear example of...
Market penetration
Market Development
Product Development
Diversification
7
The main goal of the Ansoff Matrix is...
Achieving less input costs by increasing the production
Boosting the top line or income of the business
Map strategic product and market growth
Process of improving productivity and efficiency of success
8
A cake manufacturer starts selling fresh juice. Clear example of...
Related Diversification
Unrelated Diversification
Product Development
Market Penetration
9
How many strategies does the Ansoff Matrix have?
2
5
4
3
10
When companies develop new products in existing markets...
Market Development
Product Development
Diversification
Market Penetration
