Media Writing Final Exam!

True or False: Copy editors must be expert writers.

Which of the following is NOT protected by the First Amendment?

Which of these is an example of obscenity that does not have First Amendment rights protection?

Logos is based on a person's ___.

Which is an example of downward communication?

Media pros consider their __ and __ as they write.

Broadcasting is

What is the name of the story used when the anchor reads the story that is pictured behind?

The ultimate goal of copyediting is to...

Which of these are the most important pro news writing standards?

What is the definition of semiotic signs?

Why is brevity a journalism industry standard?

Why do companies invest so much in their websites?

Which of these is not a style strategy for webpage copy?

Which is the definition of libel?

True or false: Writing and proofing your own work is the same thing.

Professional writers prefer active voice because...

Which point is NOT suitable for email?

According to AP Style, which of these months should not be abbreviated?

Which of these is NOT a sound type used in radio commercial production?

Ethos is based on a person's ___.

What is the difference in how famous ppl must prove libel vs ordinary ppl?

Which philosopher is credited with developing ethos, pathos, & logos?

Copy editors must have questioning minds to best benefit...

Which of the following is NOT part of the 3 Cs?

Which of these best describes social judgment theory?

Pathos is based on a person's ___.

Which BEST describes a memo?

Which type of website structure is most often used by a comp selling a new competitive product?

Which of these is the name for a stage of website development?

The First Amendment is set up to the watchdog for which entity?

Which best describes a social media audit?

Broadcast stations are licensed by what entity?

How many stages are there to the copyediting process?

In broadcast news, SOT refers to which of the following?

True or false: Is it acceptable to copyedit with one thorough review.

How do media ethics and media law differ?

At which level should journalism writing be targeted?

What is another term for paid media in which the sponsor controls all aspects of the message?

Great ad copywriting is all about ___.

What is the *main* goal of advertising?

Which field is considered to be the most creative?

What does "AP" stand for?

Which of these is NOT one of the listed three roles of advertising?

Which sentence is written in active voice?

What does FAJA stand for?

Which of these is NOT a media category?

A comprehensive news story recorded and edited by the reporter is called a ___.

What is another definition of "performance always precedes publicity"?

Which of these is NOT a category of online advertisements?