Sports Marketing Final Review Questions 15-40

85% season ticket holders live w/in 2hrs of the team. What motivates them to buy season tiks?

What are most sports or events products classified as?

Sports use name, mascot, & logo as important elements to create/maintain which promotion effort

What are royalties?

Team-related factors that affect brand equity include which components?

When designing an event program for charity event, it is important to perform which action?

B/c the outcome of match is uncertain, many fans attending sporting event are motivated by what

Don is goal-oriented, focused, and out to win every game. Why does Don participate in sports?

Coca-Cola is only soft drink sponsor of a favorite team, their role exemplifies what sponsor?

Sarah goes to gym 2 a week. Participates in class to be health/socialize. What motivates Sarah?

Which is the basis for licensing process?

Which is an example of a licensed product?

Jon ran marathon in record time. He was motivated to run for personal growth. Likely result?

Which is an example of a celebrity endorsing an event simply by being associated with it?

Which is primary reason that many colleges sell the naming rights for their new stadiums/arenas

For sports, which marketing activities involve responsibility for licensing activities?

Athletes are often considered to be particularly effective promoting products related to what?

The ultimate purpose of branding in sports or event marketing is to achieve which action?

Which statement is true regarding sports marketing?

Sports marketers have advantage over other types of licensors in intl market due to?

Basketball team was in State ship last year. Did not make playoffs this year. Example of

Wrigley Field has a reputation as best place to watch game. What does this branding exemplify?

Information about sponsorship, cost, demographic appear together is example of which situation

NASCAR fans demonstrate which activity when list sponsors featured on car/clothing of driver?

What should be included in an event program if it is longer than four pages?

Celebrity who's paid to use product & discuss its effectiveness during a lengthy TV commercial

A celebrity appearing in commercial for soft drink wearing certain clothing brand is example of

What might a sports organization offer a business to encourage the business to sponsor an event

Primary reason large businesses purchase naming rights to new sports facility, which situation?

The relationship between a sponsor & sports entity is often described as which type?