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Target Market Flashcards | StudBud
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Target Market
Target Market
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Target market and marketing mix practice
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
Which of the following would NOT be part of the target market for the Apple Watch?
Business Executives
Working Adults (25-45)
Senior Citizens
Techies
2
Who is(are) Dockers' target market(s)?
15-24 year old women
executive business professionals
construction workers
15-25 year old men
3
How would NHS DECA market its upcoming KONA Run geographically?
National
Global
State-wide
Local
4
Which 2 markets could this be appealing to?
Regional & Budget Conscious
Wealthy & Regional
Older People & Women
Parents & Kids
5
Who is(are) Walmart's target market(s)
households wanting luxury
households on a tight budget
restaurant owners
children
6
Which factor does not belong in Psycho-graphic segmentation?
Personality
Social Class
Lifestyle
Marital Status
7
If Starbucks launches a new line of healthy juice, what is their target market?
people who enjoy staying in a cafe
coffee drinkers
Customers who visit cafes and are non-caffeine drinkers
Stakeholders of Starbucks
8
Who is(are) Lucky Charm's target market(s)?
Children
Farmers
Health conscious adults
Universities
9
Which of the following is most likely mass marketed?
Napkins
Mascara
SAT Prep Books
Mercedes Benz
10
The specific group of people a business aims its marketing efforts towards.
Marketing Concept
Marketing Segmentation
Target Market
Marketing Mix
