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Marketing management orientations Flashcards | StudBud

Explore/Marketing management orientations

Marketing management orientations

5 terms·StudBud Administration·4 plays

5 marketing concepts/Marketing philosophies

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Questions 5

Answers

1
What Are The Different Types Of Marketing Concepts?
Production concept.Product concept.Selling concept.
Consumers will favor products that are available
aggressive selling program carries very high risks
Marketing concept.Societal marketing concept.
2
What Is Marketing concept philosophy?
Not about the competition
The buyers must have something they can offer
Marketers can't serve all customers
Analyze people needs to satisfy them
3
What is a sales promotion?
Sale items in high price
Cheat the customers
Tactic to boost sales
Persuading potential customer to buy the product
4
How many different types of marketing concept?
10
7
6
5
5
What Is Performance Marketing Concept?
Marketers need to build long term relationship
Advertisers are paid
Buyers must have something they can offer
Online marketing and advertising programs