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International Marketing #2 Flashcards | StudBud
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International Marketing #2
International Marketing #2
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Questions
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Answers
1
What is the local development stage ?
The last step in a company globalization
The step for a company looking to adapt its strategy to local markets
The step for a company looking to remain local
The step for a company starting to sell in foreign markets
2
What is priority #1 for a company when going global
Know and understand the local culture
Validate its new concepts
Increase connectivity
Recruit more people
3
Which proposal corresponds to the initial internationalization stage ?
Geocentrism
Regiocentrism
Polycentrism
Ethnocentrism
4
A piggy-back is NOT a way to export products in a foreign country
True
False
5
Which stage is NOT a major step in a company international development
Product launch
Globalization
Local Development
Initial internationalization
6
What is the most expansive mode of internationalization ?
Direct Investment
Direct Export
Manufacturing agreement
Creating a joint-venture
7
What is the main objective of adapting the organization in a international context ?
keep the structure simple
sell more and more
Get a better coordination of marketing in the different countries
improve the communication
8
What is the most sophisticated organization for an international company ?
Functional organization
Operational organization
Regional organization
Matrix organization
9
Corruption is not a potential issue for companies going global
False
True
10
Which of these actions is not a must-have for companies going global
Present the products locally (trade fairs)
Proceed to a Ccmpetition analysis
Proceed to a Customer study
Define / adapt the marketing mix
11
For each company, the international marketing strategy should adapt within the time
False
True
12
What are the 2 major steps in a company internationalization
Internal / External diagnosis
Plan, do, check, act
Inbound / Outbound Marketing
13
Which mode is not a way to sell abroad ?
Licensing
Exporting
Partnership
Importing
