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AQA A Level Media Terminology Quiz Flashcards | StudBud
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AQA A Level Media Terminology Quiz
VOD stands for...
The joining together of two shots, is called...
AQA A Level Media Terminology Quiz
40 terms
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1
The joining together of two shots, is called...
Cut Away Editing
Transition Editing
Editing
Visual Editing
2
VOD stands for...
Video Off Demand
Video On Demand
Voice Over Display
Visual Ordinance Demerits
3
Blumler & Katz's Uses and Gratifications reliese on what principle...
Audiences seek and use media products to gratify different sorts of needs
The reading position an audience takes to a text
The means by which an audience consumes their media.
The warm fuzzies that an audience can experience with a text.
4
A system or society in which men are all-powerful and women are excluded from positions of influence or responsibility.
Masculinity
Feminism
Matriarchy
Patriarchy
5
Voiceover is...
The name for adding a reverberation effect to a voice during the edit.
The loudest voice present in a scene
When someone speaks louder than you to draw attention
Segment of narration that is added with the speaker not visible
6
Horizontal integration is...
Companies who acquire other companies operating in the same sector.
Companies that acquire holdings and properties.
Companies who isolate other companies in the same sector
Companies that acquire other companies in different sectors
7
The contrast between two ideas or concepts, such as good/evil. The contrast causes conflict that drives the narrative.
Binary polarisation
Binary opposition
Juxtaposition
Contrast
8
Which of these is
not
a reading position in Reception Theory?
Preferred
Inferred
Oppositional
Negotiated
9
A feature of texts (media products) that borrow or quote from other texts.
Cross media production
Intertextuality
Crossover production
Intermedia
10
Theories that see audiences as ‘active’ because they make their own meanings out of the messages received from media
Audience theory
Postmodernism
Reception Theory
Genre Theory
11
A camera movement in which the camera itself is moved alongside or towards the subject, is called...
Ambling
Following
Tracking
Tracing
12
The Watershed is...
A large shed inexplicably made to contain water kept in the BBC studios
The time after which TV programmes can contant more adult content (7pm UK)
The time after which TV programmes can contain more adult content (9pm UK)
A method for controlling the release of difficult or destructive material.
13
Vertical Integration is...
Having supply, production, distribution and sales owned by one company
Purchase a rival company in the same sector.
One company buying out another.
The interface system for an on demand streaming service.
14
David Hesmondhalgh's Cultural Industries theory relies on what principle?
You only live one!
Minimise risk - maximise profits!
Offer high culture to audiences!
Offer what audiences want!
15
Segmentation is...
The name for segregating the different components of a storyboard.
The division of audience by their age demographic
The division of audiences into segments and categories.
Allocating the target audience for a specific product
16
A publication’s name or title in a distinctive form usually placed at the top of the front page or cover page.
Tagline
Central feature
Featureline
Masthead
17
USP is short for...
Universally Serialised Product
Unique Selling Point
Used Sales Product
Unilateral Selling Point
18
A camera movement on a vertical axis. The camera, usually tripod mounted, is angled upwards or downwards, is called...
Zooming
Angling
Sliding
Tilt
19
The dominance in the media of a particular social group.
Hegemony
Ideology
Retrospectivism
Heterogomy
20
When an audience is appealed to by age, gender or social class.
Specific Audience
Intended Audience
Selected Audiencd
Target Audience
21
A technique of putting together fragments of still or moving images/sounds to create a meaningful sequence.
Decolage
Montage
Espionage
Bricolage
22
Denotation is...
The implied meaning of a sign or media product.
A misconstrued meaning of a sign or media product
The intended meaning of a sign or media product
The literal or surface meaning of a sign or media product
23
A market that is dominated by a few companies that control the supply of the products or services.
Oligopoly
Geretocracy
Idiocracy
Monopoly
24
A Producer is...
The people who analyse a product for it's distribution
The people who represent a product
The people who control how they distribute products
The people who plan, coordinate and create media products.
25
Jean Baudrillard's Simulation and Simulacra involves which idea?
Heightened and hyperreality.
That every text is inherently false.
A fear of the unknown
That every text is copying another text.
26
A slogan is...
The speed at which type appears on the page
A standout image from a marketing campaign.
A catchy, eye-catching and memorable phrase, often used in advertising.
The written copy used by a company for its product
27
A type of camera shot that fulfils the narrative function of locating the action in space.
Establishing Shot
Dutch Tilt
Tracking Shot
Panning Shot
28
A camera movement in which the camera stays in one position (usually on a tripod) and sweeps around from left to right
Sweeping
Craning
Panning
Transitioning
29
marketing by different psychological categories that are linked to aspirations, lifestyle, personality, spending habits.
Psycographic
Visualgraphic
Regraphic
Demographic
30
Non-diegetic sound is...
Sound that is part of the action on screen.
Sound that is used to convey a part of the narrative.
Sound that is neither on the screen or features in the ‘world of the film’.
Sound that recreates the reality of a scene.
31
A group with beliefs or values that differ from most people in the wider culture to which it belongs.
Underculture
Alternative Culture
Subculture
Niche Culture
32
Payments paid to performers and song writers when their music is played on radio (or television or video games).
Workflow
Hereditaries
Royalties
Allocation
33
A cross-column subheading, found in newspapers, magazines and websites, that emphasises part of an article or advert
Featureline
Emphasisline
Feline
Strapline
34
A sign or message that can have many different meanings.
Semiology
Polysemic
Semantics
Ambiguity
35
Livingstone & Lunt's Regulation Theory relies on which binary?
Appropriate:Interesting
Wholesome:Controversial
Reasonable:Desirable
Denoted:Connoted
36
(Product) Synergy is...
When a product is based on a pre-exisitng intellectial property.
When two products require one another to function as a whole
Posting about a product on social media.
Where two or more media products are linked for commercial purposes
37
The process that has seen international flows of trade, media and cultural products become speedier and more intensive.
Globalisation
Intertextuality
Glocalisation
Internationalism
38
A marketing method that gets media users to share opinion and info about a media product on the internet and on social
Retentive Marketing
Social posting
Consumer Marketing
Viral marketing
39
A shared set of beliefs and ideas about what is right and what is wrong
Ideation
Ideology
Mentality
Mediology
40
The belief that masculine and feminine behaviours, values and beliefs are constructed by society and not by nature.
Social Construction
Intersocial Construction
Identity Construction
Manufactured Construction
