What are demographics?

A marketing technique that uses age, gender etc.

A business technique that focuses on where people live

What are product benefits?

features of a product that appeal to specific consumers

All potential customers who are willing to buy a product

What is Discretionary income?

The money left after removing living expenses

What Does the Marketing Concept state?

That a Business must satisfy a consumers needs to profit

What is target marketing?

A very specific group of people you are trying to sell to

What is the marketing mix?

The 4 P's, Product, Place, Price, and Promotion

What is the difference between a customer and a consumer?

The Customer purchases the product, and the Consumer uses it

What is disposable income?

The money left after taking out taxes

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Ch 2 Basic Marketing Concepts

16 termsStudBud Administration33 plays

Glencoe Marketing

Flashcards16 cardsFPractice quizPHost liveL

Questions 16

Answers

1
Understanding an ethnic group's religion is part of market segmentation.
false
true
2
Kalen received a radio-controlled car. To marketers, is he the customer or consumer..
consumer
customer
3
What are demographics?
a demolition project
A marketing technique that uses age, gender etc.
a demo of a game
The number of animals in a cage
4
What is geographics?
A business technique that focuses on where people live
features of a product that appeal to specific consumers
A business technique that uses psychological characteristics
choices involving a product's image
5
Deciding to advertise your car for sell in the paper is a ________ decision.
political
costly
promotion
trend
6
What are product benefits?
features of a product that appeal to specific consumers
separating into smaller groups based on characteristics
choices involving a product's image
a combination of strategies used to market a product
7
What is a market?
Where skittles are sold
The store that sells a mix of everything
All potential customers who are willing to buy a product
The place people purchase there groceries
8
Selecting an appropriate brand name for a new snack food is a product strategy.
true
false
9
What is Discretionary income?
The money left after removing taxes
The amount of money a person has before removing anything
The money left after removing living expenses
A brand new clothing company
10
In the U.S. the most rapidly increasing ethnic population is African-Americans.
false
true
11
What Does the Marketing Concept state?
That Skittles are Legit
That a Consumers' needs are not important
That Lebron James is the Best Player off all time
That a Business must satisfy a consumers needs to profit
12
What is target marketing?
Targeting a random group of stores to sell in
The specific candy you are going to purchase
A group of wholesalers who want your product
A very specific group of people you are trying to sell to
13
What is the marketing mix?
The 4 P's
Product, Place, Price, and Promotion
Four horses with a name that starts with P
Peace, Pride, Promise, and Prejudice
14
What is the difference between a customer and a consumer?
The Consumer is always older than the customer
The Customer is smarter than the consumer
The Customer purchases the product, and the Consumer uses it
They are the same
15
In marketing terms, customers are the people who use a product.
false
true
16
What is disposable income?
The money left after taking out all living expenses
A new marketing game
The money you make working, that you then throw in the trash
The money left after taking out taxes

Ch 2 Basic Marketing Concepts Flashcards | StudBud