OCR GCSE Business Unit 1.5-1.6

Question 1

Marketing Mix: In which stage of the product life cycle does a product need most advertising?

Accepted Answer

introduction

Question 2

Market Segmentation: Identify a common method of market segmentation.

Accepted Answer

Location, Income, Gender, Lifestyle

Question 3

Marketing Mix: Ordering flowers online to be sent as a gift is an example of...

Accepted Answer

Physical distribution

Question 4

Market Segmentation: Which market segment is most appropriate for this product?

Accepted Answer

Toddlers.

Question 5

Marketing Mix: 'Loss leaders' are...

Accepted Answer

products that make little/no profit, attracting customers.

Question 6

Marketing Mix: "_________" may be used to sell off old products.

Accepted Answer

promotional pricing

Question 7

Marketing Mix: Advertising is an important aspect of...

Accepted Answer

promotion.

Question 8

Market Research: An advantage of collecting Secondary data is...

Accepted Answer

it's often cheap., it's often quick.

Question 9

Market Research: Identify a form of secondary research.

Accepted Answer

Websites., Newspapers and magazines.

Question 10

Business Growth: Organic growth...

Accepted Answer

Is internal growth.

Question 11

Business growth: A supermarket buying a travel agency is an example of...

Accepted Answer

diversification.

Question 12

Marketing Mix: Promotion aims to...

Accepted Answer

inform customers about a new service., maintain or increase sales., create or change the image of a business., inform customers about a new product.

Question 13

Marketing Mix: A new product will often be cheaper than an established brand. This is...

Accepted Answer

use of penetration pricing.

Question 14

Stakeholders: Customers, Government and the local community are all examples of...

Accepted Answer

External Stakeholders.

Question 15

Market Segmentation: Which market segment is most appropriate for this product?

Accepted Answer

Professional Musicians.

Question 16

Stakeholders: An owner's main interest in running a business is usually...

Accepted Answer

Profit.

Question 17

Market Research: A disadvantage of collecting Primary data is...

Accepted Answer

it's time consuming., it's often expensive.

Question 18

Stakeholders: Identify the internal stakeholders.

Accepted Answer

Employees

Question 19

Marketing Mix: Shops that sell directly to customers are called...

Accepted Answer

Retailers

Question 20

Business Growth: A merger happens when...

Accepted Answer

two businesses agree to join together.

Question 21

Marketing Mix: Which term is not considered part of the of the marketing mix?

Accepted Answer

Production

Question 22

Stakeholders: Identify the internal stakeholders.

Accepted Answer

Owners.

Question 23

Business growth: A cheese factory buying a dairy farm would be an example of...

Accepted Answer

backwards vertical growth.

Question 24

Business Growth: A takeover happens when...

Accepted Answer

one business buys control of another.

Question 25

Marketing Mix: The latest iPad is priced higher than other tablets. This method is called...

Accepted Answer

skimming.

Question 26

Marketing Mix: When sales are at their highest which stage of the product life cycle is this?

Accepted Answer

maturity

Question 27

Market Research: Identify a form of primary research.

Accepted Answer

Interviews.

Question 28

Marketing Mix: A business that uses competitor pricing will...

Accepted Answer

put their prices close to that of their competitors.

OCR GCSE Business Unit 1.5-1.6

Questions 28

OCR GCSE Business Unit 1.5-1.6

Questions 28