SEM II - Obj. 4.00 Review

When a biz monitors its marketing activities, it might need to take corrective action if ?

Census reports, gov publications, trade magazines & chamber of commerce are sources of ?

Entertainment marketers should identify their target markets after they have carefully examined

An important step in the process of developing a marketing plan involves selecting what?

A SWOT analysis indicates that buying preferences are changing, but the biz has limited product

When assessing marketing-info needs the 1st step that a biz should take is?

When forecasting sales for marketing plans, biz often rely on which component?

When might a biz decide the cost of implementing a marketing plan is greater than the benefit?

What is a potential weakness a manager might identify in a SWOT analysis?

One of the purposes of conducting a market analysis is to develop which component?

What is a potential threat a manager might identify in a SWOT analysis?

Which sport/event situation is most likely to have a negative economic impact on community?

One question that a biz must answer when identifying a potentially profitable target mrkt is?

S/E organizations estimate demand & identify market trends by tracking buying behavior and ?

When should a business consider prices of its competitors when developing a marketing plan?

The most useful/desirable market segments to a biz are those that are measurable and _ ?

To make sure that all tasks have been completed and event is ready for attendees, S/E marketers

Knowing where competitors are located can help a business decide on what?

The marketing strategy of a marketing plan should include which component?

What do businesses often take into consideration when forecasting sales for markfting plans?

Once a SWOT analysis identifies internal strength, a biz can use to take advantage of what?

Which is a factor that new businesses consider when conducting an analysis of competitors?

One way a business can learn about activities of its competitors is by performing what?

Why do sport/event organizations maintain sales & accounting records?

Biz usually analyze market potential for a certain product by considering total demand for?

SWOT Analysis is a technique for summarizing which components of a company?

Evaluate the effectiveness of marketing activities by comparing the orig resources w/?

Which is an activity that a business performs when conducting a competitive analysis?

Sales increase from $675,000 this year to $736,731. What is forecasted % of sales increase?

When a biz develops a marketing plan, the obj. should be timely, measurable & what?

Which information is known when conducting a market analysis about the demand for a product?

A biz asks customers about the types & amts of products they plan on purchasing in next 12 mths

One aspect of identifying a segment of S/E target market involves identifying what?

When evaluating the performance of a marketing plan, what might a biz do if it fails to achieve

When a co ignores the segment differences and generates appeal to one offer, the are using?

Which situation indicates a positive econ impact for a city that hosts a prof golf tournament?

Which is a question that a biz should ask when evaluating the performance of its marketing plan

Sport/Event org maintain marketing info systems to be able to perform which activity?

By conducting a competitive analysis, biz often are able to determine if they have what?

Which factor should event marketers consider when identifying target markets for?

To verify that a complex arena event is well prepared and ready for spectators is by completing

When conducting a competitive analysis, you discover a competitor's weakness. This is ?

What is TRUE about Niche Marketing?

Which is an internal strength that a business might identify during a SWOT analysis?

When a co estimates increases in product demand over a set time period, they are attempting to?

The marketing obj. that a business develops for marketing plan should lead to what?

Which situation is an example of a business using niche marketing?

Forecasting sales for marketing plans is important b/c the forecast is used as what?

Business often ask for the zip code at checkout, what information are they trying to obtain?

Which is an important aspect to consider when a biz begins to assess its marketing info needs?