Which characteristic of a cash budget is INCORRECT?

Often referred to as a profit and loss account

Marketing Myopia is a short-sighted and inward looking approach to marketing that focuses on...

selling the products rather than on meeting customers' needs

McCarthy's (1960) 4Ps of Marketing Mix consist of...

Product, Price, Place, Promotion

Which of the following are the Indirect forms of compensation?

Equity Based Programs, Insurance, Flexible Timings

What is NOT one of the five core marketing concepts?

Globalisation and sustainability

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115SAM Lectures 4-6

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Testing your knowledge gained in lectures 4-6

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Questions 11

Answers

1
Which characteristic of a cash budget is INCORRECT?
Often referred to as a profit and loss account
Produced alongside profit/loss accounts and balance sheets
Shows how much cash company'll have in the next weeks/months
Predicts how much cash will go in/out of the bank account
2
Includes information such as job title, job location, tasks to be performed, working conditions
Job Specification
Job Description
Job Analysis
Job Design
3
Marketing Myopia is a short-sighted and inward looking approach to marketing that focuses on...
meeting the needs of the customers rather than the company's
adjusting to changes in the market
selling the products rather than on meeting customers' needs
market analysis
4
McCarthy's (1960) 4Ps of Marketing Mix consist of...
Price, Promotion, Progress, Process
Product, Price, People, Promotion
Product, Price, Place, Promotion
Price, Production, Place, People
5
What DOES NOT belong to the scope of Human Resource Management?
Employee Welfare
Industrial Relations
Customer Satisfaction
Personnel Management
6
Wants are human needs take as they are shaped by culture and individual personality
True
False
7
Training facilitates the learning of job-related skills, knowledge and behaviour by employees.
False
True
8
Which of the following are the Indirect forms of compensation?
Basic salary, Commission, Hourly Payment
House Rent Allowance, Monthly Payment, Pay Rise
Bonuses, Travel Allowance, Car Allowance
Equity Based Programs, Insurance, Flexible Timings
9
What is NOT one of the five core marketing concepts?
Value and satisfaction
Globalisation and sustainability
Exchanges and relationships
Needs, wants, and demands
10
Equity = Assets + Liabilities
False
True
11
Which is NOT one of the Key Financial Reports?
Risk Assessment
Profit and Loss Account
Balance Sheet
Cash Flow Statement

115SAM Lectures 4-6 Flashcards | StudBud