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Business Studies - Marketing
Business Studies - Marketing
20 terms
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StudBud Administration
Marketing Topic
Flashcards
20 cards
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Questions
20
Answers
1
Identify one historical approach to marketing.
production approach
marketing approach 1
sales approach
marketing approach 2
2
Name the process that systematically collects, records and analyses information.
market research
primary data
3
Consumer laws protect consumers by ensuring that products have....
warranties
implied conditions
right to a refund
protection against misleading avertising
4
Which is an example of deceptive and misleading advertising.
puffery
fine print
vague statements
country of origin
5
Which market segmentation variable looks at income levels?
demographic
behavioural
georgraphic
psychographic
6
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
7
Is observation a method of collecting primary data?
yes
no
8
What is the term that describes using geographic location to set different prices?
cost based pricing
price discrimination
price points
bait and switch
9
Coupons are an example of a promotion (sales promotion) strategy?
no
yes
10
Which of the following are examples of unethical advertising due to truth and accuracy.
concealed facts
false and misleading
exaggerated claims (puffery)
vague statements
11
What is the strategic role of marketing?
to advertise goods
to reduce costs
profit maximisation
the four p's
12
Global Marketing includes...
global branding
standardisation
global pricing
customisation
13
Is branding a price strategy?
no
yes
14
What are the three P's of the extended marketing mix?
people
processes
physical evidence
15
What law governs deceptive and misleading advertising?
australian consumer law
work place health and safety act
competition and consumer act
fair trading act
16
What are the stages of the product life cycle?
growth
maturity
post maturity
introduction
17
Is a mass market large or small?
small
large
18
Which of the following is not part of SWOT?
weaknesses
strengths
threats
organisation
19
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
economic
government
sociocultural
psychological
20
Name 3 types of market.
intermediate
industrial
resource
consumer
