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Social Media Marketing Flashcards | StudBud

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True or false: 98.5% access Facebook via mobile

What is a social media algorithm?

Social Media Marketing

18 terms·StudBud Administration

Test your knowledge on social media marketing strategies, platforms, and key concepts

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Questions 18

Answers

1
What is a social media algorithm?
Ad format
User demographic
Post sorting method
Engagement metric
2
True or false: 98.5% access Facebook via mobile
False
True
3
Which tool measures social media ROI?
Instagram Stories
YouTube Ads
Google Analytics
Facebook Ads
4
Which is not an Instagram ad format?
Carousel
Stories
Playable Ads
Collection
5
True or false: Instagram has 2.91 billion users
True
False
6
What is the largest age group on Facebook?
35-44
25-34
18-24
45-54
7
What is eWOM marketing?
Earned media
Owned media
Paid media
Shared media
8
Which country has the most Facebook users?
India
Brazil
United States
Indonesia
9
What is a key performance indicator (KPI)?
Optimal times
Post types
Active users
Ad formats
10
What is Instagram Reels similar to?
Snapchat
YouTube Shorts
TikTok
Facebook Stories
11
Which is a type of eWOM marketing?
Buzz marketing
Owned media
Influencer marketing
Paid media
12
True or false: Influencers must be active
True
False
13
What is a Facebook ad objective?
Clicks
Awareness
Engagement
Reach
14
Which is not a Facebook ad format?
Carousel
Playable Ads
Stories
Reels
15
What is a type of YouTube ad?
Stories ads
Carousel ads
Playable ads
Skippable ads
16
What is a quality of a good influencer?
Reach
Age
Wealth
Popularity
17
What is social media ROI?
Rate of interest
Return on investment
Return on income
Revenue on investment
18
True or false: YouTube has more male users
False
True