stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Sports Marketing State Test Review Flashcards | StudBud
Explore
/
Sports Marketing State Test Review
Sports Marketing State Test Review
32 terms
·
StudBud Administration
·
5 plays
Imported from external platform
Flashcards
32 cards
F
Practice quiz
P
Host live
L
Questions
32
Answers
1
Which of the following is not a major goal of Sponsors?
Create Rewards Programs
Develop Image
Increase Sales
Increase Awareness
2
What type of media is found on the Tv's in the electronic section at Walmart?
Digital Media
Print Media
Specialty Media
Social Media
3
Which of the following is NOT a way movies are marketed?
World Premiers
Trailers
Posters
Ticket Sales
4
What is the primary reason for incorporating marketing into the business plan?
To recruit star athletes
To generate revenue
To increase team performance
To host press conferences
5
Which section of the event triangle would "Concessions" fall under?
Fans
Sponsors
Event
None
6
Which of the following doesn't belong in a Marketing Plan
Goals
Media Strategies
Target Market Identification
Promotional Offers
7
What is not an advantage of Print Media
Less Competition
Small Audience Reach
High Engagement
Accessibility
8
What type of media would Billboards be considered?
Print Media
Outdoor
Specialty Media
Digital Media
9
What is Geographic Segmentation?
A random group of people who like the product
The values and beliefs of the target market
Where in the world the target market lives
The age, race, income, of the target market?
10
Radio is considered what type of media?
Pring Media
Social Media
Broadcast Media
Digital Media
11
What is a common marketing strategy utilized for the promotion of a new movie or album?
Conducting world premieres
Hosting Press conferences
Distributing player trading cards
Organizing halftime shows
12
True or False: Watching or Listening to an event digitally is a way that fans can be part of the audience.
TRUE
FALSE
13
Which of the following is an example of a marketing activity meant for the off-season of a team?
Organizing a preseason training camp
Promoting season ticket packages for the next year
Launching a new merchandise line
Hosting a championship parade
14
What is one of the goals of sponsorships?
Find more sponsors
Create new products
There are no goals
Build Customer Relationships
15
True or False: Merchandising products DOESN'T allow a fan to enhance their experience.
FALSE
TRUE
16
True or False: Door-to-Door sales is an example of Personal Selling.
FALSE
TRUE
17
True or False: Ticket Sales fall under "Event" in the Event triangle
TRUE
FALSE
18
Which of the following would be considered jobs in the Marketing world?
Talent Director
Sales
All of the Above
Marketing Director
19
When creating a Marketing Plan, what should be the first thing on your plan?
Goals
Introduction
SWOT
Executive Summary
20
What is Demographic Segmentation?
A random group of people who like the product
Where in the world the target market lives
The age, race, income, of the target market?
The values and beliefs of the target market
21
What is the "Target Market"?
The entire population of the world
A specific group of people that marketing focuses on
The amount of money a company wants to make
Where you can buy bow and arrows
22
Which of the following best defines the term "Marketing" in sports and entertainment?
Selling tickets at a stadium
Promoting a concert on social media
Creating merchandise for a movie
Organinzing a halftime show
23
True or False: Printed News articles are a form of Public Relations
TRUE
FALSE
24
What are the three corners of the event triangle?
Fans, Event, Sponsors
Fans, Sports, Music
Event, Sports, Music
Event, Money, Marketing
25
What does SWOT stand for?
Sell, Wait, Offer, Trade
Sales, Writing, Opportunities, Transactions
Strengths, Weakness, Offers, Trades
Strengths, Weakness, Opportunities, Threats
26
Which is a source of "At-Home" entertainment distribution?
Not watching at all
Watching re-runs
Attending Live
YouTube
27
What is an example of an exchange in the event triangle?
Sponsors giving money away to fans
Fans providing funding to sponsors
Events creating a space where fans and sponsors can interact
Fans watching an event from their TV
28
What is one way to NOT measure the success of an event?
Instagram Likes
Fan Satisfaction
Ticket Sales
Return on Investment
29
In the marketing mix for a sports team, which element involves determining the best pricing strategy for tickets?
Place
Promotion
Product
Price
30
What is Star Power?
When celebrities use their fame to get special treatment
Star power isn't a thing
Using a famous celebrity to endorse a product.
An power-up on Mario
31
Which Section of the event triangle would "Signature Shoes" fall under?
None
Event
Sponsors
Fans
32
What are the goals of Promotions?
Pursuade, Review, Invite
Sell, Sell, Sell
Inform, Sell, Renew
Inform, Pursuade, Remind
