Business Management - Unit 2 - AOS 3 (Public Relations) - Key Terms

Question 1

Gives inventor exclusive rights to make/use/sell, a newly invented process or product?

Accepted Answer

Patent

Question 2

Measure the degree of achievement of a specific objective?

Accepted Answer

Performance Indicator

Question 3

Policies & procedures to follow when handling unfavourable publicity when a crisis occurs?

Accepted Answer

crisis communication plan

Question 4

Is an informal small group discussion to discover opinions and attitudes?

Accepted Answer

Focus Group

Question 5

Assorted public relations communication strategies available to convey the image the publics?

Accepted Answer

Media

Question 6

Is a legally enforceable agreement?

Accepted Answer

Contract

Question 7

Groups the organisation has a vested interest in & impacts on the organisation’s objectives?

Accepted Answer

Publics

Question 8

Refers to how a business is perceived by the world at large, especially consumers?

Accepted Answer

Image

Question 9

Conscious effort by PR business to maximise its positive impact & minimise its negative impact?

Accepted Answer

PR Social Responsibility

Question 10

Is a brand name or design that is officially registered

Accepted Answer

Trademark

Question 11

Is a series of public relations activities undertaken to achieve a specific objective?

Accepted Answer

Public Relations Campaign

Question 12

Is a news release containing video footage and a commentary?

Accepted Answer

Video release

Question 13

Is the moral evaluation of public relations activities as right or wrong?

Accepted Answer

PR ethics

Question 14

Someone communicating their perspective of an issue to the public positively?

Accepted Answer

Spin doctor

Question 15

Planned/sustained effort to establish a mutual understanding between the business & its public?

Accepted Answer

Public relations

Question 16

Refers to any free news stories about a business’s products or services?

Accepted Answer

Publicity

Question 17

Process of identifying risks which a business is likely to be exposed & how to deal with them?

Accepted Answer

Risk Management

Question 18

property that is created by an individual’s intellect?

Accepted Answer

Intellectual property

Question 19

False statement of fact made by one party to another before or at the time of contracting?

Accepted Answer

Misrepresentation

Question 20

Thorough and systematic review of the public relations objectives, strategies and tactics?

Accepted Answer

Public relations evaluation

Question 21

Uses paid non-personal messages communicated through mass media to the public?

Accepted Answer

Advertising

Question 22

Exclusive right of author/artist/musician/publisher to publish/perform/copy/sell original work?

Accepted Answer

Copyright

Question 23

Person who engages in unethical and socially irresponsible practices?

Accepted Answer

flack

Question 24

Is an independent check of the accuracy of an image’s perception?

Accepted Answer

Image audit

Question 25

False or derogatory statement which damages a person’s reputation?

Accepted Answer

Defamation

Business Management - Unit 2 - AOS 3 (Public Relations) - Key Terms

Questions 25

Business Management - Unit 2 - AOS 3 (Public Relations) - Key Terms

Questions 25