Unit 2: Marketing in the Fashion Industry

Visual merchandising should appeal to all the senses.

The idea that businesses must satisfy customers needs and wants in order to make a profit

Sending an email to your customer list showing the newest merchandise is an example of

Which of the following are included in visual merchandising?

The manufacturing sector of the fashion industry is part of which market?

Process of developing, promoting, and distributing a product to satisfy customers wants/ needs

The ability to showcase new designs and forecast future sales are not advantages to participating in fashion shows.

Involves the direct personal contact that businesses have with their customers

Fashion Merchandising is offering a poor merchandise blend that does not meet consumer demand.

Businesses will use the same method of distribution for all products.

Involves continuously developing, maintaining and improving products in response to customers

Which of the following is NOT an element of the promotional mix?

Marketing mix, strategies, and functions must work together for a business to work effectively

The method of physically moving and storing goods

Advertising is a paid form of communication

Sales promotions can include

Which of the following are marketing strategies used increase business?

Marketing Information Management is the most important of the functions of marketing.

The goal of retail merchandising is to build a positive customer experience which will increase sales.

Which of the following is NOT a function of marketing?

Grouping customers together who purchase only twice per year would be an example of

The quality of a materials can affect the price of a fashion product.

The retailing and merchandising sector of the fashion industry is part of which market?

A way of analyzing a market by categorizing specific characteristics.

Stores in the south should carry a large variety and quantity of winter coats and snow boots

The key in promotion is communication

The textile sector of the fashion industry is part of which market?

Age, gender, income, ethnic background, education are attributes of

The specific group of people that a business is trying to reach

Marketing concept states business want to meet customer needs and wants WHILE making a profit