Which company will experience the most impact by implementing an agressive social media reputation management campiagn?

An oil company that caused a significant oil spill.

Which of the following is true about social media advertising?

A combination of paid and organic can boost your results.

How do you serialize content?

Break up long content into shorter posts that you post at fixed times.

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SMS Certification Review 3

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Questions 10

Answers

1
Which of the following is the purpose for a company or campaign?
Audience
Objective
Mission
Goal
2
Which option would a user make to purchase directly from a platform?
Buy Now
Snap Up
Pick Up
Click here
3
Which company will experience the most impact by implementing an agressive social media reputation management campiagn?
A local fitness center promoting an annual promotion.
A Broadway show with bad reivews.
An oil company that caused a significant oil spill.
A circus performance troupe that travels to contry.
4
In order to complete a SWOT analysis, first you would
Complete a social media audit
Look at variety only
Nothing
Create a persona
5
Which social media job role would be most heavily involved in metrics?
Community Manager
Marketer
Podcaster
Analyst
6
Which of the four Vs makes it especially hard to extract and compare data?
Veracity
Volume
Velocity
Variety
7
Which of the following is true about social media advertising?
The only way to advertise on social media is through paid advertisments.
A combination of paid and organic can boost your results.
It is important to use only organic advertising.
There is no need to include organic advertising.
8
How do you serialize content?
Break up long content into shorter posts that you post at fixed times.
Use a predetermined ratio for posting content.
Use a variety of postings so your content does not become stale.
Make sure you are using the correct platform for the target audience.
9
The main difference between extending reach with traditional media verus social media is
cost
size
flexibility
communication system
10
Which social media publishing service allows users to send only brief messages?
Microblog
Media Sharing
Blog
Metablog

SMS Certification Review 3 Flashcards | StudBud