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MIL Review
MIL Review
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1
New media is the future of advertising. At present, in what Era we are belong now?
electronic age
pre-industrial age
information age
electronic age
2
Motion picture with sound is under _______ age.
Electronic
Industrial
Information
Pre Industrial
3
__ is a legal term refers to the exclusive right granted to the creator of an original work to control its distribution.
fair use
trademark
copy right
intellectual property
4
Which of the following refers to an economic inequality in terms of access, use and gaining knowledge in ICT?
computer addiction
plagiarism
digital divide
copyright
5
__ describes unwanted or disruptive sound often causing distortion or difficulty in communication.
feedback
noise signal
encoding
messages
6
__ technique involves rewriting someone else's ideas or words in your own words.
plagiarism
interpretation
quotation
paraphrase
7
During 80's and 90's this platform was the only media of entertainment.
New Media
Broadcast media
Video Games
Print Media
8
_____ pertains to widely disseminated facts that are likely to be commonly known across various sources.
common knowledge
interpretation
plagiarism
quotation
9
___ theory suggests that media-induced change can be counter to the desired change.
third party theory
cultivation theory
boomerang effect
reciprocal effect
10
Traditional media, has been used advertising for years. Which of the following media is least intended for marketing?
radis
telephone
television
newspaper
11
It is a media effect when a person or event gets media attention that influences the person's act or event's functions.
Third Party Theory
Reciprocal Effect
Boomerang Effect
Cultivation Theory
12
__ theory states that mass media influences what we think and worry about.
reciprocal effect
agenda setting theory
third party theory
cultivation theory
13
It is the act or process of using words, sounds signs or behaviors to express or exchange information, ideas etc.
Communication
Feedback
Encoding
Decoding
14
__ is a legal principle for limited use of copyrighted material without the permission of the copyright holder.
fair use
intellectual property
copy right
trademark
15
____ is the where various forms of media, and the internet integrate to create new content experience for audience.
broadcast media
print media
propaganda
media convergence
16
It is a means of transmitting information by which culture is preserved, handed down and adapted.
Timeliness
Indigenous Knowledge
Value of Information
Indigenous Communication
17
___ refer to a collection of symbols that appear purposefully organized to those sending or receiving them
noise signal
messages
encoding
feedback
18
It is a graphical way to represent new ideas and concepts
human trafficking
Mind mapping
inflation rate
online shopping
19
___source cover virtually any topic and can take years to publish, so may not always include the most current info.
newspaper
journal
book
magazine
20
It is an idea or statement that are often false or exaggerated that spread in order to help a cause or politicians.
Propaganda
Media Effects
Media Convergence
Mass Media
21
"Reliability of the content" is under what type of literacy?
information literacy
media literacy
literacy
technology literacy
22
What is the first device that is part of the internet of things?
game consoles
vending machine
television
heater
23
___ refers to collective beliefs passed down through generations within a specific culture rooted in their environment.
languages
indigenous communication
media data
indigenous knowledge
24
"Mobile Phones" is under what type of literacy?
Information Literacy
Literacy
Technology Literacy
Media Literacy
25
___ broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols.
media
literacy
media and information literacy
information