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Final Quiz! Flashcards | StudBud
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Final Quiz!
Final Quiz!
31 terms
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StudBud Administration
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180 plays
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Flashcards
31 cards
F
Practice quiz
P
Host live
L
Questions
31
Answers
1
OnlyFans?
Price
Product
Promotion
Placement
2
Seasonal Discounts
Placement
Product
Price
Promotion
3
Which of the following is not a benefit of effective supply chain management?
Shortened route to market
Lower costs
Improved profitability
Lower price
4
Which of these is not a consideration for a retailer?
Building brand awareness to drive customers to their stores
Managing the manufacturer's cost of production
Being in a convenient location
Having the right assortment of products
5
Email Marketing
Promotion
Placement
Price
Product
6
Public Relations
Price
Promotion
Placement
Product
7
Supply chain
Product
Placement
Promotion
Price
8
How did Domino's communicate the value of its repositioning efforts?
Pizza bombing its harshest critics to generate word of mouth buzz
All of the above!
Promoting changes to the recipe on its website
Producing videos that showed how their pizza chefs responded to feedback
9
Branding
Price
Promotion
Product
Placement
10
Communicating Value
Product
Price
Promotion
Placement
11
Elastic demand occurs when:
demand changes significantly due to a small change in price
the price sensitivity of consumers is very low
people eat too much at the BBQ
a change in price causes only a small change in the amount purchased
12
Capturing Value
Placement
Price
Product
Promotion
13
Delivering Value
Placement
Promotion
Product
Price
14
Skimming
Price
Promotion
Product
Placement
15
When Gillette adds body wash, sprays and gels to its product lines, this increases its:
Product Line Depth
Product Mix Breadth
16
Packaging
Product
Price
Promotion
Placement
17
Social media
Promotion
Price
Product
Placement
18
Inelastic demand occurs when:
demand changes significantly due to a small change in price
Cher goes shopping in Clueless
the price sensitivity of consumers is very high
a change in price causes only a small change in the amount purchased
19
The number of consumers in your target segment who see your message is defined as
Frequency
Reach
20
Stonks?
Price
Placement
Product
Promotion
21
Our guest speaker Doug's one rule of marketing was:
Always get paid
Advertising is not an expense, it's an investment
Nuns are cooler than Tyler the Creator
Don't waste money on public relations
22
When Gillette adds an aloe formula to its body wash line, this increases its:
Product Line Depth
Product Mix Breadth
23
Which word best describes the changes Domino's made to its product and promotion?
Resizing
Repositioning
Hitting the zaaaa
Regulating
24
Commissions and bonuses create what kind of motivation for salespeople?
Intrinsic
Extrinsic
25
In the communications process, the sender ________; the receiver ______.
Acts decisively; Considers carefully
Encodes; Decodes
Is right; Is wrong
Lies; Misinterprets
26
The fact that a professor delivers the same lecture differently each semester refers to which aspect of services?
Inseparability
Intangibility
Heterogeneity
Perishability
27
Transactional B2B relationships have a long history and a well-defined future.
False
True
28
Creating Value
Promotion
Product
Placement
Price
29
The number of times an individual consumer sees your message is defined as:
Frequency
Reach
30
$5 foot longs
Price
Product
Promotion
Placement
31
Personal Selling
Price
Promotion
Placement
Product