International Marketing Test 9

Damage control involves refuting, justifying, or downplaying bad publicity.

Product placement is a growing form of advertisement used in films, television shows, and the live theater.

In personal selling, the salesperson always makes the initial contact.​

Words to be spoken or printed in an advertisement are known as the _______.

Newspaper articles and television news stories are examples of publicity.

_______  is the process of making customers aware of a product, service, or event.

_______ is a paid form of communication delivered by a product maker or seller to consumers.

_______ is the number of people in the target market expected to receive the message through the chosen medium.

Words to be spoken or printed in an advertisement are known as the _______.

Recent research indicates that successful salespeople should offer consumers no more than __________ reasons to buy.

_______  are additional incentives offered for a limited time to encourage consumers to buy a product.

The best advertisements give customers as many ​reasons to buy as possible.

Which of the following is an example of a trade sales promotion?

All of the following are examples of sales promotions except

Public image

__________ is positive feelings about a business.

Public image and community outreach are low priorities for all professional athletes.

Visual merchandising is most effectively done in national magazines.

Any unpaid media attention, both negative & positive, about a business and its products, services, or events is _______.

Online advertising content created by a company that has the appearance of non-ad content is called

When a sports figure received bad publicity, the _____ is responsible for maintaining relations with the public & news.

An advantage of personal selling is that the seller can immediately address any customer concerns.

By working closely with a customer face-to-face, a good salesperson can read the customer's  ___, or non-spoken signals.

The main goal of promotion is

Trade sales promotions should never include trade allowances.​

A sales promotion directed at members of the distribution channel is called a trade sales _______.

Advertising plays a strong role in a free-enterprise system.

A grass-roots effort occurs when an unknown person or event is propelled into the spotlight by

The best types of public relations focus on the past rather than the future.

Advertising

Advertising is not

A _______  is a promotion where a few online mentions turn into a real buzz about a movie and propel it into a mega hit.

The main goal of promotion is to increase sales.

_______ are the channels of communication used to send a message to the target market.

With _______, a product is integrated into the plot of a movie or television show.

Publicity is a free message controlled by the business.

Sales promotions are used only for a limited time.

A knowledgeable seller

Frequency refers to the number of customers who see an advertisement and then take some kind of action.

An in-person, face-to-face communication between a seller and a customer is called  _______.