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Online Marketing Activity Flashcards | StudBud
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Online Marketing Activity
Online Marketing Activity
20 terms
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Basic online marketing concepts
Flashcards
20 cards
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20
Answers
1
An incoming hyperlink from one web page to another website.
UX - user experience
URL - uniform resource locator
backlink
unique visitor
2
The unique address of a page or a piece of digital content on the internet
unique visitor
social network
URL - uniform resource locator
3
A form of advertising that allows you to bid for your advertisement
SERP - search engine results page
search engine
SEM - search engine marketing
SEO - search engine optimization
4
An advertising system in which advertisers pay for users to click their advertisements
PPC - Pay per click
Paid listings
CPC - cost per click
CTR - click through rate
5
Results from a search engine that are not paid advertisements
paid listings
mobile listings
organic listings
query listings
6
The number of times an advertisement is displayed
CTR - click through rate
CPC - cost per click
conversion
impression
7
A tool that indexes&returns relevant digital content in response to users' keywords
search engine
browser
query
8
The analysis of data generated by people's activity on websites or mobile apps
analytics
browser
CTR (click through rate)
blog
9
Listing of results that are returned by the search engine in response to a keyword query
Search Engine Optimization (SEO)
Main Content
Search Engine Results Page (SERP)
10
Making changes2web pages, content to improve visibility in the organic search engine results
SEM - search engine marketing
SEO - search engine optimization
search engine
11
an incoming hyperlink from one web page to another website.
SEO
backlink
SERP
CPC
12
The digital material available to users via text, video, audio, images, etc
blog
content
analytics
conversion
13
A listing's position on a search engine results page
PPC - pay per click
query
CPC - cost per click
ranking
14
The action you want online visitors to perform once they arrive at your site
blog
CTR (click through rate)
conversion
analytics
15
Number of times people click on an itemof interest compared 2the number of times usersR exposed
CTR (click through rate)
SERP (Search Engine Results Page)
CPC (cost per click)
16
What is SEO of a website? (check all that apply)
Technical,analytical & creative process 2 improve visibility
to drive more visits to a site that convert into sales
Understanding how search engines generate their natural SERP
understanding how people search 4 things &what is displayed
17
Page displayed by a search engine in response to a query by a searcher
SERP
landing page
link
adword
18
The ratio of conversions to visits, often used to measure digital performance
CPC - cost per click
CTR - click through rate
Conversion Rate
SERP (Search Engine Results Page)
19
A program designed to systematically browse the content on the internet to collect information
impressions
browser
crawler or spider
conversion
20
The keyword or phrase a user types into a search engine to find what they are looking for
CPC - cost per click
ranking
query
PPC - pay per click
