Sports & Entertainment Marketing Unit 3: Products & Pricing

Pricing Strategy that creates an illusion for customers

The amount customers pay for the product

Pricing Strategy that sets a higher than average price to target customers seeking high quality

Price is the _____________ placed on goods and services being exchanged

Pricing Strategy that sells several products as a package for a set price

This occurs when the business attempts to change the product's image in relation to competitors

If I went to go see a movie what type of product would that be?

Type of product that is purchased by an organization for their use in their opertations

The stage of the Product Life Cycle when profits and sales will start to fail

Pricing Strategy that offers special ticket prices to members of a group 

The stage in the product life cycle when sales and profits increase

The stage in the product life cycle when a product is new and a novelty

The stage in the product life cycle that is least profitable

Pricing Strategy that uses a lower than normal price to introduce a new product

The stage in the Product Life Cycle when profits and sales peak

The stage in the Product Life Cycle when competition may begin with other companies

This type of product is physical

This type of product is non-physical

If I bought popcorn and a coke at a movie what type of product would that be?

Which of the following is NOT a common pricing objective?

This is whatever a business offers customers to satisfy needs and wants

Difference between the product and services offered by one organization and those of another

This refers to the image of the product in the mind of the consumer

Pricing Strategy in which goods/services are given a particular number to match product's image

Small number of people brought together to discuss elements of an issue or problem

This is important when consumers find so many similar products available for sale

Pricing Strategy that introduces news products at a very high price

Type of product that is purchased by the customer for their personal use

Pricing Strategy that prices an item at cost or below to create customer traffic

In Sports & Entertainment the value of the product is based on the _________ quality of product