Unit 3 Test SEM II

A successful pre-season booking strategy often involves targeting

Which of the following is a characteristic of product bundling in the sport/event industry:

What's the break-even price per item if it costs $12.32 each & expenses total $1.65 per item

What is the primary element of distribution covers building a sports complex.

It is important to accurately explain ticketing and seating arrangements to help customers

risks associated with an upcoming event, organizations should get input from management and

basic liability insurance protects the business/facility from financial risks associated with

What do marketers usually develop to be prepared for possible emergency or crisis situations?

What do event planners consider when conducting site inspections of properties used for events?

Why would an event marketer promote a celebrity golf tournament as a once-in-a-lifetime event?

One reason sport/event marketers often bundle extra amenities with tickets is to

Concession stands, licensed merchandise, and luxury box seats are usually available at a(n)

Whats is an example of a hospitality option offered preferred customers who attend sport events

An increase in ticket prices is accepted by fans if a sport has a(n)________ demand for tickets

An event planner should consider purchasing weather insurance for a(n)

Which is an incentive that sport organizations often use to sell tickets to large groups:

Which of the following products would most likely generate revenue at an Anaheim Ducks game:

calculate break-even point. Total fixed costs= $20,000 selling price= $100 variable cost = $60

preseason booking strategies for an organization to consider are timing, target markets, and

What do sales beyond the break-even point provide to a business?

The cable network that televises college basketball games is __________ the sports product.

Which of the following is the least important factor when selecting a pricing strategy:

What tickets are price conscious and want to buy any available seats on a first-come basis

Why do sportswear stores calculate break-even in units?

A bus makes 6,000 toys & sells for $6 each, $4 each to make. How many must sell to break even?

What is a place decision that must be made in sports and entertainment marketing:

forecasting projected ticket sales for pro basketball team, sporting event organizers consider

Game ticket prices $12 per ticket after covering expenses. This is a price objective based on

Its beneficial for a sport organization to develop a bartering agreement with a vendor if it

What is an example of a hospitality option that is offered to select spectators or fans:

Organizing a dance contest to raise money for charity, What's needed for the event?

bottled water for runners in exchange for free signage at a 5K charity run is an example of a

It can be beneficial for a organization to develop a bartering agreement with a vendor if it

Which is a type of concession that sports franchises often operate in the sporting facility:

What stadium seating arrangements are the least expensive tickets that fans can purchase:

a team that sets ticket prices to increase its fan base 5%, has a price objective with a _ goal

A facility's size, amenities, and location are important considerations when event planners

What type of insurance covers spectator ticket refunds, sponsorship refunds, & vendor payments?

When planning a rock concert, what has the potential to generate significant additional profit?

Why do organizers of major events often hire the services of pro lighting and sound companies?

Expanded bandwidth is changing the face of in-home entertainment by

A pro team increases ticket prices cause the team is winning. The pricing strategy is based on

 Paramount debuts a new ride, Thunder Rapids. What would have the most merchandising appeal:

If your goal is avoid storing or discarding merchandise, what pricing strategy should you use?

considering your team's performance when setting ticket prices is a(an)___________ factor.

What might a concert promoter consider when conducting a facility inspection for an event?

setting ticket prices based on potential customers' ability to pay is an example of a price