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Duplicate of Review for Integrated Marketing Communications Webxam Flashcards | StudBud
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Duplicate of Review for Integrated Marketing Communications Webxam
Duplicate of Review for Integrated Marketing Communications Webxam
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Review for Ohio WebXam
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
This is when two companies form an alliance to work together forming marketing synergy.
Multi-Branding
Brand Bundling
Special Events
Co-Branding
2
What are the main types of advertising?
Newspapers and social media
Print, Broadcast, Social Media/Digital, Specialty, Outdoor
Word of Mouth, Print, and Social Media
Print, Broadcast, Branding
3
A business can conduct this to address competitors, sales, and environmental changes
Observational Study
Situational Analysis (SWOT)
Board Meetings
Marketing Strategies
4
The promotional mix includes: sales promotion, advertising and...
Marketing, Management, and public relations
Direct Marketing, Strategic Marketing, and Personal Selling
Personal selling, direct marketing, public relations
Personal Selling, direct marketing, and Management
5
What Utility of Marketing involves having a product where customers can buy it?
Place Utility
Time Utility
Form Utility
Possession Utility
6
What Utility of Marketing involves changing raw material or modifying products?
Form
Place
Possession
Time
7
All of the following are sales promotions except...
Sweepstakes
Coupons
Flyers
Percentage off
8
This form of promotion is the most expensive form of promotion.
Personal Selling
Advertising
Direct Marketing
Sales Promotion
9
A model for obtaining resources, talent, and funding from unknown internet sources.
Human Resource Managment
Crowdsourcing
Crowdfunding
Management
10
What type of program would you use to send a business letter?
Digital Editing Software
Presentation Software
Word Processing Software
Spreadsheet Application
11
What utility of marketing involves taking ownership of a product?
Possession
Form
Time
Place
12
Which Marketing Function focuses on obtaining the money to run the business?
Banking
Finance
Business Services
Marketing financial resources
13
This is the different products a company sells...
Product Depth
Product Width
Product line
Product Mix
14
When reaching out to the media to obtain publicity, what tool would you utilize?
Email
Press Release / Media Release
They reach out to us
Phone call
15
An exhibition at which businesses in a specific industry promote their products and services.
Marketing Convention
Trade Show
Advertising Agency
Product display
16
What is an example of a search engine?
Microsoft Office
Safari
Apple
Adobe
17
What type of Program would you use to easily organize demographic information?
Spreadsheet Applications
Presentation Applications
Database Applications
Word Processing Applications
18
Which media outlet would be the best for customer engagement?
Social Media
Television
Radio
Email
19
What is the headline on this ad?
Now Available
bottle of Coke
Always Feels Refreshing
Fitting, isn't it?
20
What is the image on this ad?
Always Feels Refreshing
bottle of Coke
Now Available
Fitting, isn't it?
21
When setting SMART goals, SMART stands for?
Strong, Measurable, Attainable, Retrievable, time bound.
Specific, Measurable, Attribute, Relevant, Tested
Strong, Measurable, Attribute, Relevant, Time Bound
Specific, Measurable, Attainable, Relevant, Time Bound
22
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, & Threats
Strengths, weaknesses, options & threats
Stresses, Weaknesses, Opportunities, and Testing
Strengths, Weaknesses, Opportunities, Testing
23
This category includes characteristics including age, income, race, and gender.
Physiographics
Psychographics
Geographics
Demographics
24
This category includes attitudes, beliefs, and values of a specific target market.
Geographics
Demographics
Psychographics
Physiographics
25
What is informal form of communication to deliver information from the top down to the staff?
Posted Signs
email
Memo
Letter
26
What is the Marketing Mix?
People, Products, Place, Promotion
Product, Place, Price, Promotion
Product, Price, Promotion, and People
Place, Product, Promotion, and Personality
27
This function of marketing addresses the need to constantly adapt your product to the market
Product Manipulation
Product Service Management
Marketing Information Management
Product Information Management
28
Which of the following is not a component of the promotional mix?
Sales Promotion
Speciality
Personal Selling
Advertising
29
What is product placement?
Getting your product into the hands of the consumer.
Increasing a products visibility through direct sampling
Placing your product on a specific shelf at the store.
Placing a product on TV or in a movie to be seen.
30
Maximize the # of visitors to websites, ensuring the site appears high on search engine results
Search Engine Optimization
Search Engine Maximization
Google, Safari, and Firefox
Google Priority Search
