Service marketing Chapter 19 Flashcards

1

What is targeted advertising?

Selling to your grandma
Customers are carefully selected to advertise to
Selling to everyone
Picking random people

2

Premium position is

selling online
getting an ad
an ad on the front or back of a magazine
on a random page

3

Magazines rates are based on

circulation, type of readership, and production techniques
the name of the magazine
the person who wrote it
the pictures inside

4

Which of these is a main category of media?

Sven
Clothing
Apple
Online

5

What is mass advertising?

Starting your company
Enables companies to reach large numbers of people
Marketing to specific people
Selling to your friend

6

What are the two main types of advertising?

Promotional and Institutional
Promotional and Advertising
Form and Place
Online and In Stores

7

What's the main way we get our news?

TV
Magazines
Computers
Radio

8

What are the 2 types of outdoor media?

Radio and mail
Standardized and Nonstandardized
Newspaper and Magazine
Tv and online

9

Banner ads are

various shapes and sizes
The most common online advertising
very small
usually not rectangular

10

Commission is

a discount
a % of sales given by the magazine to the ad agency
paying within 30 days
cheaper prices

11

Newspaper rates are divided into two categories

Paper and Writing ads
Print and text ads
Classified and display ads
News and Media ads

12

Print media includes..

Shirts
Newspaper
Jimmy
Websites

13

Standardized outdoor media..

is printed from your computer
is made by dillion
is made in your garage
Is bought from advertising companies

14

Online advertising is

uses newspaper
inferior to print advertising
not used
advertising that uses email and the internet

15

Tv is the

cheapest
least popular
Ultimate advertising medium
least colorful

Service marketing Chapter 19

Questions 15

Service marketing Chapter 19

Questions 15