Risk Management and Market Segmentation in Sports & Entertainment

Question 1

Which of the following is NOT considered an extreme sport?

Accepted Answer

badminton

Question 2

This term is used to describe the growth of international economic relationships.

Accepted Answer

globalization

Question 3

This is a group of workers who have joined together to engage in collective bargaining:

Accepted Answer

labor union

Question 4

When a cruise ship leaves port, how do they deal with the threat that the ship might sink?

Accepted Answer

the risk is retained

Question 5

These athletes are paid to play a sport as a form of entertainment:

Accepted Answer

professional athletes

Question 6

The producers of American movies manage the risk associated with making a movie by:

Accepted Answer

all of the above are correct

Question 7

True or False. College athletes are allowed to endorse products and profit from their likeness.

Accepted Answer

True

Question 8

The market segment for professional boxing and bowling can be best segmented based on:

Accepted Answer

demographic segmentation

Question 9

Why did the NFL recently add a special line of apparel designed just for women?

Accepted Answer

expand demographic appeal to women thus generating more $

Question 10

China is attempting to attract more foreign investment by improving its water, sewer, roadways.

Accepted Answer

infrastructure

Question 11

The British singer Adele appeals to a market segment that can be best described as:

Accepted Answer

20's to 50's primarily females

Question 12

Buying insurance is a way to deal with risk by:

Accepted Answer

transferring it

Question 13

Dividing the marketing based on age, income, gender, education level, martial status:

Accepted Answer

demographic segmentation

Question 14

A Chinese group works with the Walt Disney Co to build a theme park. This is an example of:

Accepted Answer

joint venture

Question 15

Dividing the market based on values, interests, and lifestyle activities:

Accepted Answer

psychographic segmentation

Question 16

This athlete is NOT paid! All University/ College sports are played by these athletes.

Accepted Answer

amateur athletes

Question 17

This occurs when the owners of a team refuse to allow their players to work:

Accepted Answer

lockout

Question 18

A group of customers with shared needs and wants that is separated from the total market.

Accepted Answer

market segment

Question 19

LaBron James was a first round NBA draft pick when he graduated high school. He was a:

Accepted Answer

blue chip athlete

Question 20

A strategy to reduce business threats or lessening the negative impacts of those threats:

Accepted Answer

risk management

Question 21

Common method used to reduce the threat of accidents and injuries to customers and employees:

Accepted Answer

all of the above are correct

Question 22

This is a court order stopping or forbidding an action such as a strike or lockout:

Accepted Answer

injunction

Question 23

A physical activity that is governed by a set of rules and is often engaged in competitively

Accepted Answer

sports

Question 24

Response to the possibility that children might become lost or injured when leaving a concert:

Accepted Answer

a parent room in arena so parents can wait for their child

Question 25

The primary purpose of recreational sports is:

Accepted Answer

participation

Risk Management and Market Segmentation in Sports & Entertainment

Questions 25

Risk Management and Market Segmentation in Sports & Entertainment

Questions 25