stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
SEMI 3.01-3.05 Flashcards | StudBud
Explore
/
SEMI 3.01-3.05
SEMI 3.01-3.05
31 terms
·
StudBud Administration
·
2,293 plays
SEMI 3.01-3.05 Test Review
Flashcards
31 cards
F
Practice quiz
P
Host live
L
Questions
31
Answers
1
When you consider lifestyles &interest in a sport, you're segmenting a market on the basis of
demographics
psychographics
geographics
gender
2
How does a professional sports team earn revenue when it permits games to appear on TV?
Participating in merchandising programs.
Promoting the games on its web site
Selling broadcast rights
Sponsoring charitable events
3
Media outlets offer online sims where fans build their own teams &compete with others.This is
game works.
fantasy sports.
data interchange.
online exchange.
4
When a performer expands into int'l mkts, a consid. for his/her promo efforts is that they
adapt promotional messages for each market.
use the same advertising strategy with all markets.
develop different brands for each market.
assume that literal language translations are acceptable.
5
Males between the ages of 18-35 who are sports-minded and live in Orlando is an example of a
niche market
demographic characteristic
marketing mix
sponsor
6
What form of ad involves a co. paying an athlete to appear in TV commercial or newspaper ad?
Testimonial
Broadcast
Endorsement
Promotion
7
An athlete wins an Olympic medal & a sunscreen co. pays them to appear in its ads.This is
sponsorship.
publicity.
loyalty marketing.
an endorsement.
8
A hotel sends messages to cell phones with a video of new features &services. They should use..
Multimedia messaging services (MMS)
Short messaging services (SMS)
Digitized messaging services (DMS)
Complex messaging services (CMS)
9
A part of target mktg in the sports &enter. industry is appealing to potential cust's who have
disposable income
past experience
leisure time
athletic ability
10
A tire producer is most likely to advertise its products on a website that interests
tennis fans.
marathon runners.
auto racing enthusiasts.
fitness trainers
11
Which of the following is most likely to be visible to search engine spiders:
Images
Flash files
HTML text
Java applets
12
Which of the following is an example of online advertising:
Giving away gifts
Hosting chat rooms
Sponsoring a web site
Providing information
13
Advertising copy that states "Only 3 days left" is trying to
describe features.
identify benefits.
make a claim.
encourage action.
14
Which type of sport/event bus. would be likely to place a banner ad on a ski resort's web site
snowboard retailer
shoe manufacturer
Rock-climbing boot retailer
Cross-training equipment distributor
15
You scan a matrix on a sign with a phone to get digital coupon.This form of mobile adver uses
reciept-verification applications.
cable-network tags
quick-response codes.
reverse-messaging features.
16
When Arm&Hammer advertises that its bkg soda gets rid of odors its ad copy is pointing out the
features.
price.
uses
producer.
17
Sport/event industries often use the electronic media to
attract advertising support.
motivate customers to buy.
conduct worldwide research.
encourage athletes to participate.
18
The basic elements of a print advertisement are the
layout, arrangement, white space, and border.
headline, subheadline, copy, and price.
artwork, illustrations, logo, and colorwork.
headline, illustra, copy, and business identification
19
What should a sports or entertainment event do in order to be successful?
generate favorable press
earn maximum profits
promote popular causes
satisfy customer wants
20
Currently, which of the following mobile advertising strategies has been most successful:
Rich media
Cross-platform campaign
Banner ad campaign
Text message with coupon
21
A bus. wants to create pos. assoc. with a sport.What type of media should they consider using?
Opt-in e-mail
Contest
Stadium signage
Newspaper
22
Which elements would be crucial to include in an advertisement for a complex product (computer)
Slogan
Headline
Illustration
Copy
23
Which is a factor that sports &enter mktrs consider when targeting cust's for a specific event
demographics
personalities
expectations
affiliations
24
Which is an effective design technique that adds a personal touch to a direct-mail piece?
Address the recipient as Current Resident on mailing label
Using font that looks like handwriting on the envelope
Stamping "Open Now" in neon pink on the back of envelope
Placing the return address at the bottom of the envelope
25
Repeated exposure to the largest, most diverse pop. of people is a benefit of ____advertising
radio
direct
out-of-home
newspaper
26
The promoters of an extreme-sports weekend would most likely target which of the following
young men, ages 12-34
older men, ages 40-50
professional athletes
business executives
27
Which of the following is a characteristic of most online banner advertisements:
Interactive
Restrictive
Productive
Selective
28
Which helps mktrs target spec. cust's so they can focus their efforts to get the best results
Sales promotion
Advertising
Publicity
Direct marketing
29
The part of a print advertisement that is noticed first by readers is the
copy.
business identification
white space.
illustration.
30
Which of the following statements regarding direct-mail marketing campaigns is true:
They are highly cost-efficient.
They are easy to track.
They should include a call to action.
They should contain detailed data.
31
A vital promotional technique for entertainment marketing is the use of
broadcast webs.
trailers.
vertical integration.
distribution.
