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OCR GCSE Business 2.2 Market Research Flashcards | StudBud
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OCR GCSE Business 2.2 Market Research
OCR GCSE Business 2.2 Market Research
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OCR GCSE Business 9-1 #Market Research Key Terms #2.2
Flashcards
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1
What is a Trial?
a consumer is asked questions about a product or service
a selected small group of customers who give their opinion
a question sheet filled in by a consumer
a test run to see whether customers will buy a product
2
What is Primary Research?
data given to a business
data collected first-hand
data a business finds in a drawer
data found in a field
3
What is Market Research?
collection of customer habits data to help decision-making
group of customers at whom a business aims products/services
research carried out to find the best place to shop
collection of data about the best market
4
What is an Interview?
a selected small group of customers who give their opinion
a test run to see whether customers will buy a product
a consumer is asked questions about a product or service
a question sheet filled in by a consumer
5
What is Quantitative data?
data collected that is based upon facts and figures
data based upon qualities
data based upon quantities
data based upon opinions
6
What is Census data?
data collected by the government every 5 years
a question sheet filled in by a consumer
data collected by the government every ten years
data collected by a business first-hand
7
What is Qualitative data?
data based on qualities
data based on numbers
data based on opinions
data based on facts
8
What is Secondary Research?
collection of data using a survey
research carried out about desks
collection of data about the best secondary things
collection of data using research from another organisations
9
What is Internal data?
data already within a business regarding past performance
data found on the Internet
data about the inside of consumer's homes
data about the structure of a business
10
What is a Focus Group?
a selected small group of customers who give their opinion
a question sheet filled in by a consumer
a question sheet filled out during an interview
a test run to see whether customers will buy a product
11
What is a Questionnaire?
a question sheet filled out during an interview
a test run to see whether customers will buy a product
an expert in questions
a question sheet filled in by a consumer
12
What is a Target market?
a consumer is asked questions about a product or service
place where you might go to purchase targets
data collected first-hand
group of customers at whom a business aims products/services
