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Social Media Marketing Quiz! Flashcards | StudBud
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Social Media Marketing Quiz!
Social Media Marketing Quiz!
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Questions
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Answers
1
Pinterest is ____ of US adults and _____ are mostly the key demographic.
26%, young females
45%, infants
75%, young males
2
_____ is the largest of the four recommended social media networks. Over 71% of Internet users have an account.
Pinterest
Instagram
Facebook
Twitter
3
If you do social media marketing wrong, it can bring unwanted attention and harm your business. T or F.
True
False
4
Examples of good email marketing segments are:
Repeat purchases
Left items in the cart
Purchased the last 30 days
All the Above
5
24% of adults are on twitter and there is a slight ____ bias.
Male
Female
6
Facebook is a Pay to Play social network meaning you need to pay to get your message in their newsfeed. T or F.
False
True
7
Which one is NOT a program to launch an email campaign:
Mail Chimp
Constant Contact
Google.com
Emma
8
What is the second largest social media network?
Ask Jeeves
Google
Bing
Youtube
9
The right content for social media marketing is _____.
Simple and clear
Authentic and authoritative
Pushy and vague
10
One way to gain new members in your email list is:
All the Above
Email Sign-up link
exchange coupon for email
Lead generation landing page
11
A good marketing strategy should include every available marketing channel.
True
False
12
_____ is a network of business professionals, each with a personal profile.
Pinterest
LinkedIn
Twitter
Facebook
13
Anyone who follows you on Twitter will see all your tweets.
False
True
14
Email marketing is using your own email list to drive interaction and revenue.
False
True
15
What is the best way to engage on twitter?
reply to tweets
retweet to share other tweets
all the above
follow hashtags relative to your subject
16
LinkedIn has some of the most affordable advertising options amongst the social media networks.
True
False
17
How can your business use twitter?
customer service
All the Above
creating and capturing conversation with your audience
publish content from twitter network
18
The Open Rate measures how many people click through the email using a link in the email.
True
False
19
Which social media is the most visual of all social media networks?
Pinterest
LinkedIn
Facebook
Snapchat
20
How many times should you post a week with social media?
only once a week
2x a week
As much as you can everyday
3x a week
21
What is NOT one of the three ways to measure success of email marketing?
Call to Action
Open rate
Click Through Rate
Delivery Rate
22
On Facebook you should only sell your products and never start conversations to engage with people. T or F.
True
False
23
Large images and video (rich media) is the best content for engagement on social media.
False
True
24
Which of the following is a type of objective you can choose when setting up a campaign on Facebook?
Send people to your website.
All the Above
Boost your posts.
Raise attendance to your event.
25
This is a test!
Silly answer
Correct answer
Plausible answer
Incorrect answer
26
The Click Through Rate measures how many people click through the email using a link in the email.
True
False
27
Instagram has ______ of 18 - 24 years olds vs. Facebook which is mostly older ______.
35%, Infants
27%, Kids
71%, Adults
28
What does the online marketing term "Abandonment" refer to?
The amount of time a single user will see your ad.
Pixel images that are installed to track conversions.
When the user does not complete the goal intended.
29
When developing an online marketing strategy, your goal is to create shared value by aligning the goals of your customer
True
False
30
Emails to your customers should be long with no end, a boring subject, and the call-to-actions should be hard to read.
True
False
31
_______ and Buffer are tools for using social media and twitter.
Constant Contact
hootsuite
Emma
Mail Chimp
32
Social Media is very consistent and one thing works every time for each social media network. T or F.
False
True
33
______ has the best ROI of the top social networks with ads.
Twitter
Pinterest
Facebook
LinkedIn
34
78% of the users of Snapchat is 18 - 24 years olds.
True
False
35
Your goals is to broadcast your own content on social media and not interact with the community.
False
True
36
_____ is an instruction provided to your audience as a way to provoke a response, and typically uses a verb.
Call-to-action
Abandonment
Bounce Rate
Click-through rate
37
____ of twitter user check feeds multiple times a day?
100%
45%
75%
20%