Which of these statements describes Time utility?

Offer a product just as the need for it arises

What is the difference between a customer and a consumer?

Customer buys products, consumer uses products

Something for sale that you can touch

What is a sales promotion?

A paid advertisement to influence people about a product

What is the main reason why generic products can be sold at a reduced price?

less money spent to promote them

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Marketing Concepts

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Questions 15

Answers

1
The "4 Ps" (product, pricing, place, promotion) make up which of these items?
Product mix
Marketing mix
Advertising
Market segment
2
Which of these statements describes Time utility?
Offer a product just as the need for it arises
Change a raw material or assemble parts to make a product
Put a product where a customer can purchase it
Provide the customer with more knowledge about the product
3
What is the difference between a customer and a consumer?
Customer buys products, consumer uses products
A consumer buys a product to resell or make into a product
Customer buys specialty products, consumer buys convenience
Customer must be a business, consumer must be an individual
4
Which of these products are goods?
new tires
car repair
taxi ride
all of the above
5
Which of these items is typical of business buying behavior?
Has more frequent contact with the seller
Commonly buys in larger amounts
More likely to negotiate on price
All of the above
6
The consumer (B2C) market includes people who buy products to:
resell them
use or benefit from them
make other products
use them to make a profit
7
What is a product?
Anything offered to a market to satisfy a want or need
The container or wrapping for an item
Something for sale that you can touch
Something for sale that cannot be touched
8
What is a sales promotion?
A short-term incentive used to get people to buy a product
A paid advertisement to influence people about a product
An ongoing effort for positive relationships with the public
Placing information about a product in the news media
9
What is the term that refers to a product's identity, as represented by its name and/or mark?
IMC
CRM
Brand
Generic
10
When all elements of the marketing mix to work together what's at the center of its efforts?
The business
The competition
The customer
The products
11
Nutrition data included on the packaging of a food product is what type of utility?
Form
Information
Place
Time
12
What is the main reason why generic products can be sold at a reduced price?
they have less competition
less money spent to promote them
they are lower in quality
they are available in more locations
13
At what stage of product life cycle do sales start to grow at a slower pace, or even level off?
maturity
introduction
decline
growth
14
What is the term for unprocessed natural resources that are refined into end products?
supplies
raw materials
process materials
component parts
15
At what stage in the product life cycle would you most consider deleting the product?
Maturity
Introduction
Growth
Decline

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