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HA - Marketing Foundations Flashcards | StudBud
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HA - Marketing Foundations
HA - Marketing Foundations
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Questions
20
Answers
1
One of the things not included in the Marketing Process is
Pricing
Promoting
Distributing
Finishing
2
Marketing is primarily limited to businesses whose goal is to make a profit.
False
True
3
What is not one of the 4 P's of of the Marketing Mix?
Price
Planning
Product
Promotion
4
An understanding of Marketing will make you a better
Student
Person
Consumer
Professional
5
The SAVE Marketing Model focuses less on the product and more on the
Market Situation
Customer
Producer
Bottom Line
6
What is a place called where products are conveniently exchanged?
Product Placement Center
Central Market
Store
Sales Labratory
7
This type of marketing focuses on developing loyal customers for the long haul.
Relationship Marketing
Market Edge
Expanded Marketing
Value-added Marketing
8
Event Marketing is limited to
For-profit events
The imagination
Regional Geography
Certain demographics
9
The Marketing Concept begins with
Identifying the needs and wants of consumers
Identifying a target market
Product Idea
Testing the Product
10
Promotion is any form of communication used to ______, ____________ or ____________ consumers about it products or servi
Advertise, Enlighten or Persuae
Advertise, Inform or Deride
Inform, Cajole or Enlighten
Inform, Persuade or Remind
11
One of Marketing's contributions is it helps to match
Supply with Demand
Customer with Product
Production with Output
Price with Volume of Sales
12
One of the benefits of Marketing is that it tends to reduce the price for goods and services.
True
False
13
Marketing concepts can be applied to
Very few things, in reality
Destinations, Events and People
Courts, Governments and Community Services
Animals, Plants and Nature
14
One of the primary segments of "people Marketing" is
Priests
Politicians
School Teachers
Funeral Homes
15
Marketing does what to the gap between buyer and seller?
Bridges
Widens
Closes
Narrows
16
The Marketing Concept entwines these two ideals:
Product Value / Increasing sales
Improving the product / Reducing the price
Building a better brand / Gaining market share
Satisfying customers' wants and needs / Making a profit
17
Another word to describe the Place part of the Marketing Mix is
Shelf Placement
Distribution
Production Quota
Hours of Service
18
A Product can include physcial goods or intangible services.
True
False
19
For a brick and mortar retail store, what is the most important aspect of Place in the Marketing Mix?
Quality of Employees
Adequate Customer Base
Hours of Service
Location
20
Many millions of businesses have marketing as
An option that may increase sales
A part of who they are
Their primary activity
A necessity