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Zespri case Flashcards | StudBud
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Zespri case
Zespri case
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StudBud Administration
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31 plays
#competitiveadvantage #fruits
Flashcards
14 cards
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Practice quiz
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Questions
14
Answers
1
Which of the resources & capabilities below is a key source of Zespri's competitive advantage?
Clear business vision
Hi-tech logistics
Leadership team
12 month supply
2
Which country has the lowest cost of production?
Chile
New Zealand
3
Which innovative product did Zespri launch in 1997?
Zespri Sweet
Zespri Gold
Zespri Maxisize
Zespri Organic
4
Which of the following is not a general characteristic of commodities?
Are standardized
Traded in large quantities
Are easy to exchange
Have cheap prices
5
Which one of the options below is one of the foundation blocks of the Zespri brand?
The Zespri Organization
The Zespri Culture
The Zespri History
The Zespri System
6
How much volume does Zespri manage of global traded kiwifruit?
30%
10%
40%
20%
7
Which of the following is not a quality requirement for Zespri?
Internal colour
Traceability
Perfume
Taste
8
Which country is earning higher returns?
Chile
New Zealand
9
When is this course's mid-term?
Oct 8th
Oct 4th
There is no mid-term
Oct 1st
10
Zespri puts a huge amount of effort into ensuring kiwifruit that gets to the consumer is...
Of the highest quality
In every supermarket
Cheaper than other kiwifruits
11
Which countries were New Zealand's main competitors in the kiwi production?
Chile
Australia
Italy
Spain
12
What type of company is Zespri?
Marketing
Distribution
Production
13
Which factors have the highest impact on consumer decision-making?
Brand
Taste & Quality
Price
Health
14
Where did the majority of kiwi trays go to in 2016?
United States
European Union and Japan
China and Australia
Republic of Korea and Taiwan
