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The Marketing Mix Flashcards | StudBud
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The Marketing Mix
The Marketing Mix
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Marketing mix revision quiz, aimed at V Cert Business students.
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
How is a product with a low market share of a low growth market, known in the Boston Matrix?
Cash Cow
Dog
Star
Problem Child
2
What does USP stand for?
Under Sold Products
Unique Sales Position
Unidentified Sales Purchase
Unique Selling Point
3
Which of the 4Ps is sometimes referred to as 'distribution'?
Place
Product
Price
Promotion
4
Which form of promotion uses media?
Direct selling
Point of sale displays
Public relations
Advertising
5
Which of the following terms is not part of the marketing mix?
Place
Price
Promotion
Production
6
In the Boston Matrix, Marmite, Kelloggs Cornflakes and Andrex loo rolls are examples of what?
Problem children/Question marks
Stars
Dogs
Cash Cows
7
Selling a new product with a very low price to gain sales, is known as what?
Skimming
Penetration pricing
Competition pricing
Cost-plus
8
The Boston Matrix can be used by a business to see...
how the product life cycle is developing
what a competitor is doing
how a product is performing
how a market is changing
9
McDonalds sponsoring junior football coaching is an example of what type of promotion?
Advertising
Point-of-sale displays
Public relations
Sales promotion
10
Which of the following is NOT an advantage of selling on-line?
Increased returns of goods
Easy to monitor sales
Cheaper due to not having to run a store
24/7 shopping
11
Giving a car model an up-date, is an example of what?
A special offer
A sales promotion
An extension strategy
Public relations
12
Creating a memorable name or image for a product is called...
branding
product recognition
product mixing
targeted advertising
13
Aspirin, toothpaste, orange juice and batteries are all examples of what?
Market orientated products
Mass market products
Niche products
Premium products
14
The product life cycle order is....
Introduction, Growth, Maturity, Saturation, Decline
Introduction, Growth, Maturity, Expansion, Decline
Introduction, Growth, Saturation, Decline, Withdrawal
Introduction, Supply, Maturity, Saturation, Decline
15
Using a mark-up is an example of what type of pricing method?
Skimming
Penetration
Cost Plus
Competition
