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Sports & Ent. Marketing Review Flashcards | StudBud
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Sports & Ent. Marketing Review
Sports & Ent. Marketing Review
40 terms
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#S&EMarketing #sportsmarketing # entertainment marketing #finalreviewsportsandentertainmentmarketing
Flashcards
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Questions
40
Answers
1
_____ is any form of direct contact between a salesperson and a customer
Advertising
Personal selling
Publicity
Public relations
2
These statistics refer to the attitudes the consumer has
Psychographics
Market segmentation
Demographics
Psychological profiling
3
When marketers purchase media-ad time they are not concerned about reach and frequency.
False
True
4
Kanye West’s clothing line is an example of
entertainment franchise
archived brand
crossover artist
brand extension
5
Customers are generally willing to pay a higher price for products with brand equity
False
True
6
_____ is the method used for communicating or transmitting messages.
syndication
fad
programming
media
7
Patents protect
nothing
names, symbols, sounds, colors
products
written material
8
The marketing mix consists of
product, place, personal characteristics, and price
product, price, place and promotion
promotion, profit, publicity
product, publicity, and price
9
Process of developing, promoting, and distributing products to satisfy customers’ needs/wants
marketing
endorsements
sponsorships
promotion
10
A target market is considered a general group of consumers
True
False
11
A promotional agreement that financially supports sports events is
sponsorship
branding
endorsement
licensing
12
All the marketing activities designed to satisfy the needs and wants of sports consumers
Fashion Marketing
Entertainment Marketing
Sports Marketing
13
The public image of a celebrity does not matter when choosing him/her to endorse your product
False
True
14
Dylan plays for St. Johns University’s basketball team. He is a professional athlete.
True
False
15
Universal is one example of a major entertainment
True
False
16
Which company has the longest running endorsement deal
Adidas
Trident
Nike
Wilson
17
Theme, water, and amusement parks are set up for impulse spending
True
False
18
Publicity is unpaid advertising disguised as news
True
False
19
A(n) _____ is a film or product that is popular year after year.
affiliate
ratings
oligopoly
evergreen
20
Cross-selling means
Encouraging people to save their money
Selling religious souvenirs
Using angry-sounding sales pitches
Encouraging people to purchase additional related products
21
NCAA stands for stands for National Committee for Animal Awareness
False
True
22
A trademark is
a new invention for a golf club
the name Coca-cola or Pepsi
a movie
a book
23
A(n) _____ is a business situation in which a few firms affect but do not control an industry.
evergreen
oligopoly
affiliate
ratings
24
_____ is a short-term popular trend, style, product, or service
Media
Programming
Syndication
Fad
25
Sport services are intangible products
True
False
26
Memorabilia is an example of a sporting good
False
True
27
Geographics and demographics are both part of market segmentation
True
False
28
Entertainment provides an enjoyable way to pass the time and people are willing to pay for it
True
False
29
Which organization sets up guidelines to keep all schools competitive?
NBA
NCAA
Title IX
MLB
30
What is the name of the sports category that includes snowboarding?
Extreme Sports
Stunt Sports
Professional Sports
International Sports
31
Demographics
the combination of price, promotion, place and product
describe a population in terms of personal characteristics
always involves risk
takes into account intellectual property rights
32
The Wizard of Oz
is an example of an evergreen
False
True
33
In order to stand out in the marketplace, products must have a
Focus view
Vanishing point
Point of view
Point of difference
34
A consumer good are goods purchased by organizations for use in their operations
True
False
35
All of the following are considered types of sales promotions except
samples
radio
raffles/contests
coupons
36
An example of a trademark is the symbol of Nike's swoosh
True
False
37
Coupons are an example of a sales promotion
True
False
38
A company may lower the price of a product to increase its market
False
True
39
_____ is entertainment that includes amusement, theme, animal, and water parks.
Location-based entertainment
Live-based fun
Theme-based amusement
Entertainment-based park
40
High school and college athletes are both amateur and professional athletes
False
True
