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Exam Prep SMM Chapters 7 & 8 Flashcards | StudBud
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Exam Prep SMM Chapters 7 & 8
Exam Prep SMM Chapters 7 & 8
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Answers
1
Creating a video to demonstrate how to use the product is called.....
engaging a wide variety of viewers.
appealing to large audiences.
showcasing the product.
building brand awareness.
2
Which of the following is a true statement?
Podcasts are better lead generation tools than webinars.
Webinars are a better format for training sessions.
Podcasts allow listeners to interact directly with the speaker.
Webinars require less advance planning than podcasts.
3
Which of the following is a true statement?
YouTube's opinion leaders are those more likely to have posted a video.
Videos that fail to spread within the first 24 hours never become popular.
Primary sharing explains when fans and friends begin spreading a video.
Secondary sharing is the most important stage to establishing an audience.
4
Which of the following is not a best practice for video marketing?
Post your videos on multiple platforms.
Make a creative sales video.
Optimize your videos to be found in search.
Design and produce videos for mobile.
5
Tertiary sharing is the easiest step in sharing videos online.
True
False
6
The primary difference between a podcast and a webinar is:
a webinar is akin to an online radio show.
a webinar is designed to be interactive.
podcasts require more preparation.
webinars are easier to optimize for search engines.
7
Brevity is important when creating videos because:
most videos on sharing sites are short.
longer videos take longer to load.
people have short attention spans.
shorter videos are more popular.
8
Online video can act like an infomercial by showcasing a product's features and benefits.
False
True
9
The fact that everyone is a publisher means....
all of these are correct.
hiring a programmer to create a website is no longer necessary.
there is content clutter.
anyone can become a publisher on the Web.
10
An increasing amount of time is spent viewing videos.
True
False
11
The important breakthrough that made podcasting possible was......
the invention of the MP3 player.
the development of RSS technology.
the adoption of high speed broadband Internet.
the Apple iTunes store.
12
One reason that video creates a stronger connection with consumers is:
because it tells a story.
viewers are more vested in content when there is a human face attached.
that it is seen as a diversion or quick break.
it creates community.
13
Mobile and time-shifted video are the trends marketers must accommodate.
True
False
14
What is one way to create interaction during a webinar?
Including polls whose results are displayed during the webinar.
Accommodating a large group of people on the webinar.
Posting the webinar outline.
Using a lot of slides in the presentation.
15
One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.
False
True
16
Most sharing of information online is done with:
YouTube.
Twitter.
Email.
Facebook.
17
A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.
False
True
18
What is NOT a type of podcast format?
Co-Hosted
Presentation
Q & A Session
Annual Subscription
19
What is NOT a part of AEIOU?
Authentic
Intimate
Entertaining
Original
20
What distinguishes a blog from other types of social media is that......
it is findable.
it is linkable.
it is viral.
all of these are correct.
21
One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.
True
False
22
Webinars are a great tool for gauging audience reaction.
True
False
23
Word-of-mouth marketing may be only half as effective as traditional marketing.
False
True
24
Webinars resemble an online television show.
True
False
25
Using real people in actual locations when creating a video is an example of:
being entertaining
authenticity
intimacy
professionalism
