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Target Market
Target Market
9 terms
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StudBud Administration
Target market and marketing mix practice
Flashcards
9 cards
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Practice quiz
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Questions
9
Answers
1
If Starbucks launches a new line of healthy juice, what is their target market?
coffee drinkers
people who enjoy staying in a cafe
Customers who are non-caffeine drinkers
Stakeholders of Starbucks
2
Which of the following would NOT be part of the target market for the Apple Watch?
Working Adults (25-45)
Senior Citizens - 60+
Business Executives
Techies
3
People in Russia need winter coats, what kind of segmentation is this?
Geographical
Seasonal
Demographic
National
4
Which factor does NOT belong in demographic segmentation?
Gender
Income
Country
Age
5
The specific group of people a business aims its marketing efforts towards.
Marketing Mix
Marketing Concept
Marketing Segmentation
Target Market
6
Who is(are) Day to Day target market(s)
households on a tight budget
children
households wanting luxury
restaurant owners
7
Who is(are) Dockers' target market(s)?
15-24 year old women
15-25 year old men
construction workers
All the people who wear shoes
8
Which of the following is most likely mass marketed?
Mascara
Tissue Paper
SAT Prep Books
Mercedes Benz
9
Who is(are) Lucky Charm's target market(s)?
Farmers
Children
Health conscious adults
Universities
