Which of the following is a sponsorship.

Rapid Transit donating baseballs to SCLL.

Which of the following is an example of a exclusive sponsor

Pepsi, the official soft drink of PSU.

How do you overcome sponsorship clutter.

Promote the sponsorship agreement on your own.

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Sponsorships

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A marketing quiz to review sponsorship content discussed in class.

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Questions 14

Answers

1
Which of the following is a risk of a sponsorship?
Brand Equity
Brand Exposure
Brand Clutter
Brand Awareness
2
Entertaining clients at a MLB game in a luxury box suite is an example of ______________.
1:2 Marketing
B2C Marketing
B2B Marketing
1:1 Marketing
3
Being the only sponsor of your type for a sport/event entity.
Exclusive Sponsor
Unique Sponsor
Entitled Sponsor
Premier Sponsor
4
Which of the following can damage a sport/event entity's image via a sponsorship?
Violating Child Labor Laws
Winning Streak
Losing Streak
Donating Money to a Charity
5
Which of the following is a sponsorship.
Dick's Sports Goods 50% of football gear sale.
Rapid Transit donating baseballs to SCLL.
Notre Dame/Under Armour sweatshirt
Lebron Jame post-game press conference.
6
Which of the following is an example of a sport/event entity?
The Masters
Apple Corp.
Microsoft
Burger King
7
Companies must have monetary funds to become a sponsor of a sport/event entity.
True
False
8
Which of the following is an example of an in-kind sponsorship?
Equipment Donation
Inventory Support
Employee Services
All are correct
9
Which of the following is an example of a exclusive sponsor
Ford motor company sponsoring the NBA.
Rapid Transit sponsoring a little league team
Pepsi, the official soft drink of PSU.
Five Guys sponsoring a high school team
10
Only being a able to drink Coca Cola products at an event is an example of _________.
Beverage Rights
Drink Rights
Concession Rights
Pour Rights
11
How do you overcome sponsorship clutter.
Promote the sponsorship agreement on your own.
Live With It
Allow the team to promote it.
Ignore it
12
Which of the following can damage a company's image via a sponsorship?
Strike
Winning streak
1st Place Standing
National Championship
13
Which of the following is an example of a sponsorship?
Cleveland Browns Nike T-Shirt
Under Armour Mesh Shorts
Heinz Field "Red Zone"
Lebron James featured in a Nike commercial.
14
Burger King "photo bombing" every "on air" interview during the Olympic games is an example of
Ambush Marketing
Spontaneous Marketing
Competitive Marketing
Militant Marketing

Sponsorships Flashcards | StudBud