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Marketing: Unit 1-Chapter 4: Product Life Cycle Flashcards | StudBud
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Marketing: Unit 1-Chapter 4: Product Life Cycle
Marketing: Unit 1-Chapter 4: Product Life Cycle
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Sports Marketing
Flashcards
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Questions
28
Answers
1
Which stage of the life cycle are Self Driving Vehicles?
Maturity
Decline
Introduction
Growth
2
The objective for the maturity stage is to:
Reposition
Expand & Stress Difference
Maintain Brand Loyalty
Grow Awareness
3
The marketing mix is often referred to as the 4 P's. What do the 4 P's stand for?
Product, Place, Packaging, Price
Product, Packaging, Promotion, Price
Product, Place, Promotion, Price
Product, People, Promotion, Price
4
Which stage of the life cycle are newspapers?
Maturity
Growth
Introduction
Decline
5
At what stage of the product life cycle carries the greatest risk?
Introduction
Growth
Maturity
Decline
6
Which stage of the life cycle is this product category? (Electric Vehciles)
Decline
Growth
Introduction
Maturity
7
In the reposition stage the only option for the company is to take the product off the market.
True
False
8
The objective for the decline stage is to:
Expand & Stress Difference
Reposition
Grow Awareness
Maintain Brand Loyalty
9
Most brand name companies will start to become competitors in this stage.
Introduction
Growth
Maturity
Decline
10
A symbol, word, or combination legally registered to a company or product.
Registered
Trademarks
Copyright
Patents
11
Which stage of the life cycle is this product category? (Social Media)
Growth
Introduction
Decline
Maturity
12
Literature, song lyrics, website content are protected by?
Registered
Copyright
Trademarks
Patents
13
Which stage of the life cycle is this product category? (iPhone)
Introduction
Growth
Maturity
Decline
14
All the products stay in the different life cycle stages for the same period of time?
False
True
15
Which stage of the life cycle are tennis shoes?
Growth
Maturity
Decline
Introduction
16
Products added to a product to make it more attractive to the target market.
Product Mix
Product Extension
Product Enhanement
Product Line
17
A group of similar products with slight variations to satisfy the different needs of consumers.
Product Mix
Product Line
Product Extension
Product Enhanement
18
Protects against copying technical and functional aspects of an invention without permission.
Registered
Patents
Copyright
Trademarks
19
Shoes, Workout Apparel, Sports Equipment would be part of Nike's?
Product Line
Product Extension
Product Enhanement
Product Mix
20
Most products are in this stage.
Decline
Maturity
Growth
Introduction
21
Which stage of the life cycle is this product category? (DVD's)
Decline
Maturity
Growth
Introduction
22
The objective for the Introduction stage is to:
Maintain Brand Loyalty
Grow Awareness
Reposition
Expand & Stress Difference
23
Which stage of the life cycle are virtual realty technology?
Decline
Maturity
Introduction
Growth
24
How many stages are in the product life cycle?
2
3
4
5
25
In this stage sales start to slow down?
Growth
Introduction
Maturity
Decline
26
Patents are generally protected for how long?
5 years
15 years
10 years
20 years
27
In the growth stage, the market has accepted the product and sales start to increase.
False
True
28
The objective for the growth stage is to:
Expand & Stress Difference
Grow Awareness
Reposition
Maintain Brand Loyalty
