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MARKETING MANAGEMENT Flashcards | StudBud
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MARKETING MANAGEMENT
MARKETING MANAGEMENT
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1
Market research is important because
It identifies the people who might buy a product
It tells designers/manufacturers what consumers want or need
It finds out what people don't like about existing products
all of the above
2
Marketing is the management process responsible for ______, anticipating and satisfying customer requirements profitably
listening to
supplying
researching
identifying
3
How can you tell if it is cause related marketing
The marketing activity is measured
The program is promoted
The moop makes meep
There is a marketing objective associated with the activity
4
Whats the purpose of market research
To reduce risks
Share information
Selling the product
To advertise your product
5
Market research where you do it all yourself is...
Quantitative Data
Secondary Research
Qualitative Data
Primary Research
6
4Ps of Marketing are product, price, place and ___________.
people
promotion
power
packet
7
What is the primary purpose of marketing research?
Measure advertising
Obtain info about competitors
Analyze the CEO
Obtain info about the customer
8
Positioning is?
strategy used by company to differentiate its products
uses low pricing to help capture large market
introduces new products at high prices
four stages of a product
9
The promotional mix comprises
Advertising PR sales promotion and social media
Advertising PR publicity sales promotion and personal selling
Advertising social media PR and personal selling
Advertising direct mail sales promotion & personal selling
10
__________ is the main determinant of person’s wants and behaviors acquired through socialization processes with family
Culture
needs
fashion
norms
11
Maslow hierarchy of needs
A method of classifying human needs
5 classes of needs
Proposed by Abrahman Maslow in his 1943
All of the above
12
There are three types of Research – exploratory, descriptive and ______________.
royal
formal
virtual
Causal
13
According to Hertzberg - the absence of what in work will demotivate workers?
X Factors
Motivation Factors
Self Esteem Factors
Hygiene Factors
14
_____________ depends on product’s perceived performance in delivering value relative to a buyer’s expectations.
customer satisfaction
customer expectation
customer retention
customer loyalty
15
When Dealing with a Customer, You Should Not?
Get caught up in an argument.
All of the Above.
Use the word "NO"
Give out orders or place blame on the Customer.
16
______ builds relationships with valued customers, distributors & suppliers by promising high quality products
CRM
sponsoring
branding
relationship marketing
17
Primary data is more reliable then secondary data because....
collected by another person, ensuring its authenticity
it sounds better
primary data requires less effort to obtain
it is collected by the user of the data and not processed
18
Reference groups & family are forms of ________________ factors that influence consumers.
mental
social
personal
cultural
19
Marketing
It identifies a product's brand.
It reflects the image of the business.
It refers to the way the product works.
It protects the consumers.
20
Secondary data can be cheaper than primary, but not as useful to the business
True
False
