Which of the following is an example of a closed-ended question?

How often do you use this service: Daily, Weekly, Monthly or Never?

What is the main goal of "ethnographic research" in marketing?

To understand consumer behavior in their natural environment

Which of the following is true about quantitative research?

It generates numerical data that can be statistically analyzed

What is the purpose of conducting an exploratory research study?

To gather preliminary information to define problems and suggest hypotheses

What is the main advantage of using surveys in marketing research?

They allow for large sample sizes and generalizable results

Which of the following is a disadvantage of secondary data

It is not specific to the current research needs

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Questions 7

Answers

1
Which of the following is an example of a closed-ended question?
Why did you choose this brand?
Describe your experience with our customer support team.
How often do you use this service: Daily, Weekly, Monthly or Never?
What do you think of this product?
2
What type of data is collected when asking respondents for their income level?
Demographic data
Psychographic data
Secondary data
Qualitative data
3
What is the main goal of "ethnographic research" in marketing?
To conduct interviews with industry experts
To test product concepts in a lab setting
To understand consumer behavior in their natural environment
To collect large-scale quantitative data
4
Which of the following is true about quantitative research?
It generates numerical data that can be statistically analyzed
It involves detailed interviews with a small group of participants
It is useful for understanding the "why" behind behavior
It is always more accurate than qualitative research
5
What is the purpose of conducting an exploratory research study?
To test hypotheses and identiy relationships
To gather preliminary information to define problems and suggest hypotheses
To quantify the impact of a marketing strategy
To predict future market trends
6
What is the main advantage of using surveys in marketing research?
They are inexpensive to conduct
They provide in-depth qualitative data
They always provide accurate data
They allow for large sample sizes and generalizable results
7
Which of the following is a disadvantage of secondary data
It takes a long time to analyze
It is not specific to the current research needs
It is always outdated
It is costly to obtain

Marketing research Flashcards | StudBud