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Advertising Flashcards | StudBud
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Advertising
Advertising
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Flashcards
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Questions
20
Answers
1
What is a slogan?
never used as a technique in advertising
A catchy tune
a catchy phrase or saying
always used in advertsing
2
"Consumers are people that sell products and/or services"
False
True
3
Heart string tech....
creates an emotional response in the potential consumer
none of the above
shows younger people using products to make them look more mature
creates urgency in the potential consumer
4
The hidden message behind almost all ads are also known as.....
Consumer messages
Implied messages
Secret messaging
Target messages
5
Particular type of person an Ad is aimed at is called?
Consumer rights
The general population
Hidden messages
Target group
6
Uses extremely good looking models to promote their product
family fun appeal
romance and sex appeal
fun and relaxation appeal
athletic appeal
7
This technique uses proof and real examples to show how good their product is.
jingle
urgency
slogan
facts and statistics
8
Looking Mature technique ....
uses babies to make us laugh and remember a product
shows youngsters using products; make them look older & more sophisticated
always provides statistics and facts so we can make better purchases
shows families enjoying their time together, having a good time.
9
A catchy tune/song to grab your attention
target group
consumer
jingle
slogan
10
This ad technique typically uses kids, puppies and kittens to make us laugh
Slogan tech
Facts and stats tech
Funny tech
JIngle tech
11
What technique shows parents and children all having fun together?
Facts and stats so you know what your family is purchasing
Urgency to make things right
Family fun technique
looking and acting more mature in front of family
12
This type of Ad tech typically uses people playing sports to grab your attention.
Fun and relaxation appeal
Romance sex appeal
Athletic appeal
none of the above
13
"because everyone is using it, you should too"...
urgency
band-wagon
facts and stats
relaxation
14
Ads that have famous people promoting their product
urgenct
celebrity endorsement
family fun
slogan
15
"It is important to compare products before making a purchase "
True
False
16
A way of communication that attracts users to a product.....
advertisements
implied messaging
target group
none of the above
17
The real point of Ads is to give consumers the ability to make wise decisions before purchasing a product/service.
True
False
18
Particular type of person an Ad is aimed at is called?
consumer
adults' only
target group
kids only
19
"consumer"
all of the above
people that purchase products
people that purchase services
anyone of us
20
This approach gives the consumer the thoughts of ... FOMO
facts and stats
implied messaging
bandwagon
urgency
