Marketing Management EOPA #7

Question 1

Term that describes the decisions a company makes regarding all the different types of products

Accepted Answer

Product/Service Mix

Question 2

Trust is not highly valued in a working relationship or in the motivation process

Accepted Answer

False

Question 3

The most important goal of publicity is to do which of the following for a company?

Accepted Answer

Increase image of firm

Question 4

Training and developing managers:

Accepted Answer

Occurs over a period of time to offer a variety of experien

Question 5

What four activities are involved in distribution?

Accepted Answer

physical distrib, purchasing,inventory storage and control

Question 6

Industrial purchasing is when companies purchase items to use in the production of materials

Accepted Answer

True

Question 7

When taking remedial action, a manager should:

Accepted Answer

Document the behavior and action taken

Question 8

Publix runs a "Going Green" promotion to promote Earth Day and environmentally safe products

Accepted Answer

Psychographics

Question 9

Theory X managers have the idea that

Accepted Answer

Employees need to be closely supervised

Question 10

Why is it important to identify your market, or potential customers?

Accepted Answer

To focus marketing efforts in a cost effective manner

Question 11

T/F: Perpetual Inventory saves time, data can be analyzed quickly, is efficient in reordering

Accepted Answer

True

Question 12

Pricing helps determines __________

Accepted Answer

Profits

Question 13

Helps a business keep stock based on sales & allows them to spend money based on planned budget

Accepted Answer

Unit Control

Question 14

T/F: Perpetual Inventory systems are time consuming and labor intensive

Accepted Answer

Falsle

Question 15

What is a formal procedure that should be communicated to employees for handling complaints?

Accepted Answer

Employee Complaint Procedure

Question 16

The importance of new employee orientation program is to communicate policies & expectations

Accepted Answer

True

Question 17

Kaziah's Store policy is if you find a lower price at competitor's store, they will match price

Accepted Answer

Competition

Question 18

Term used to describe the coordination of "all" marketing strategies; known as the 4P's

Accepted Answer

Marketing Mix

Question 19

What is the discount amount with terms 3/10,N30 on an invoice that amounts to $3, 580.50

Accepted Answer

3% or $107.42

Question 20

Management is important in an organization because it:

Accepted Answer

Establishes rules & policies, &put operating plans in action

Question 21

In this stage of product life cycle,advertising is focused on mass markets & heavy distribution

Accepted Answer

Growth

Question 22

In this stage of the product life cycle, sales of the product fall and companies cut prices

Accepted Answer

Decline

Question 23

In this stage of the Product Life Cycle, expenses are extremely high and there are no sales yet

Accepted Answer

Product Development

Question 24

Business researches particular regions of the US to market its products to sell

Accepted Answer

Geographics

Question 25

Manager who bring together similiarities and differences in the workplace for the common good

Accepted Answer

is utilizing workplace diversity

Question 26

What should be discussed in a new employee orientation?

Accepted Answer

Clock-in/Clock out policies, break policies,safety, ethics

Question 27

What is the deadline date for taking a discount with terms 3/10,N30.The invoice is dated Jan 16

Accepted Answer

January 26

Question 28

Training and development of managers is not as important as training regular employees

Accepted Answer

False

Question 29

T/F: Inventory Control Systems control errors by companies use of the point-of-sale system

Accepted Answer

True

Question 30

What is the deadline date for paying in full with terms 3/10,N30. The invoice is dated Jan 16

Accepted Answer

February 16

Question 31

In this stage of the Product Life Cycle, sales and competition are low.

Accepted Answer

Introduction

Question 32

Attracting healthy conscious customers by offering a healthier menu, such as fruit & oatmeal is

Accepted Answer

Product/Service Mgt

Question 33

T/F: Inventory Control Systems control theft by controlling how much products are in inventory

Accepted Answer

True

Question 34

Which affects motivations - According to the Management Theory

Accepted Answer

Meaningful work, Reg increase in pay, Recognition,Flexible

Question 35

In management, motivation is the ability of a leader

Accepted Answer

To get employees to complete a task

Question 36

Effective communication can positively influence an employee's:

Accepted Answer

motivation & morale

Question 37

What factors affect employee morale?

Accepted Answer

Environment, communication, work load, teamwork, benefits

Question 38

Purchasing for retail is when companies purchase products to resell in the retail store

Accepted Answer

True

Question 39

Deandre's company would not do business with a local artist because of violence used in a video

Accepted Answer

Business Policy

Question 40

The characteristics of publicity are:

Accepted Answer

credible msg, no media costs, business can't control msg

Question 41

Remedial action occurs when an employee:

Accepted Answer

Violates one or more company policies

Question 42

Providing feedback on performance evaluations help employees to grow and produce better results

Accepted Answer

True

Question 43

Bath & Body works sells a new lotion that leaves skin feeling smooth and younger looking

Accepted Answer

Product Benefits

Question 44

Pricing is often used in a firm's ____________ strategy

Accepted Answer

Advertising

Question 45

McDonald's creates a value meal for children ages 6-9 with dbl cheesburger, small fries & soda

Accepted Answer

Psychographics

Question 46

T/F: Perpetual Inventory - Companies use a computer system to keep up with inventory

Accepted Answer

True

Question 47

In this stage of product life cycle, prices are set to beat/match competition Sales are highest

Accepted Answer

Maturity

Question 48

Listening motivates employees because they feel their managers acknowledge how they feel

Accepted Answer

True

Question 49

Open Door Policy helps employees feel there is open communication/a less stressful environment

Accepted Answer

True

Question 50

Describes the amount of sales Pepsi has in the soft drink market & is a direct goal of pricing

Accepted Answer

Market Share

Question 51

Determines the profitability of a product and is another goal of pricing?

Accepted Answer

Return on Investment

Question 52

T/F: Physical Inventory is more accurate than Perpetual Inventory

Accepted Answer

True

Question 53

What are an employee's overall attitude, outlook, satisfaction, and confidence in themselves

Accepted Answer

morale

Question 54

Positive Thinking & Speech results in higher performance than negative thinking/speech

Accepted Answer

True

Question 55

Customer's often use price to evaluate the _________of a product or a firm's __________

Accepted Answer

value, image

Question 56

Processes or actions a business owner will implement in order to prevent/reduce risk is called:

Accepted Answer

Risk Management

Question 57

What is the process of transmitting information between people?

Accepted Answer

Communication

Question 58

T/F: Inventory Control Systems manage the amount of products by not ordering too many products

Accepted Answer

True

Question 59

Studies customer demand and product features to place a value of money on a product?

Accepted Answer

Price

Question 60

Theory Y managers have the idea that:

Accepted Answer

Employees need to feel empowered, creative & set goals

Marketing Management EOPA #7

Questions 60

Marketing Management EOPA #7

Questions 60