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Chapter 8 Review
The goal of marketing is to:
What is a brand name
Chapter 8 Review
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Answers
1
What is a brand name
the catchy phrase that reminds consumers of the brand
the symbol that represents the brand
the pronouncible part of a brands identity
the image
2
The goal of marketing is to:
minimize expenses
manage a business' brand
minimize costs
sell products
3
indirect competition occurs when you spend $50 on clothes so you cannot spend that $50 on a Nintendo Switch game
False
True
4
what is a monogram
an unrecognizable abstract image associated with a brand
an image of an identifiable object
a styilized version of the company's name / initials
a company's initials / nick name
5
creating a survey is an example of getting which type of data
tertiary data
secondary data
research data
primary data
6
which of the following are consumer products
hair tie
raw materials like metals
sprite
machinery parts
7
what is a visual symbol
an image of an identifiable object
an unrecognizable abstract image associated with a brand
a styilized version of the company's name / initials
a company's initials / nickname
8
the actual product of a vacuum is
the vacuum cleaner
the ability to clean carpets
the packaging
the spare parts that come with the vacuum cleaner
9
what is an example of external clutter
a tv ad competing against your dog barking in the background
a bus ad competing against your attention to your phone
a newspaper ad competing against the other information on the newspaper
10
Which of the following are NOT examples of specialty channels
Amazon
catalogues like scholastic book orders
Food Basics
vending machine
11
Whittamore's Farm grows strawberries and sells it to their customers. This is an example of:
True
False
12
What is the augmented product if you buy ikea furniture
a table or bed frame
the nails and bolts that come with the furniture package
the installation service
the delivery service
13
disposable income is spent on
luxury items
food, water, electricity
basic necessities
movies, toys, iced tea
14
A furniture company buys wood to make chairs. They sell the chairs to walmart who sells it to you. This is an ex of
speciality channel
direct channel
indirect channel
15
During which stage of the PLC are companies most reliant on early adopters
introduction
maturity
decline
growth
16
at which stage are profits rapidly increasing
decline
growth
introduction
maturity
17
products like electricity and chairs can be both industrial and consumer products
False
True
18
What is market research
collecting marketing data
analyzing marketing data
research about sales
the collection and analysis of market data
19
what are intangible products
ideas
goods
services
a pet cat
20
What is the order of the product life cycle
introduction, growth, maturity, decline
research, develop, create, sell
growth, maturity, decline, extinction
beginning, middle, end, decline
21
what is a slogan
what the brand is called
a short catchy phrase to remind customers of a brand
the symbol of a brand
the image of a brand
22
Intermediaries are invovled in which channel of distribution
direct
indirect
speciality
23
Sam goes to a grocery store to see what time of day is the most popular time for grocery shopping. This is an example of
observational study
focus group
experimetal study
secondary data collection
24
an example of internal clutter is
a radio ad competing against your attention to driving
website ad competing against the video you are watching
tv ad competing against construction noises
25
Examples of psychographics are
beliefs, values, attitudes
lifestyle choices, opinions
hobbies
income level
26
place only looks at the location of where goods / services are sold
True
False
27
what type of data is more costly and takes more time
secondary
primary
28
What is an abstract image
a styilized version of the company's name / initials
a company's initialis / nickname
an unrecognizable abstract image associated with a brand
an image of an identifiable object
29
what are the 4 P's of marketing
product, price, place, promotion
price, productivity, place, profit
place, product, price, profit
promotions, profits, productivity, place
30
What does marketing include?
sales & distribution
production & investing
advertising & promotion
research & development
31
The core product of a car is
the actual car
the car's warenty
the car insurance
the ability to travel long distances quickly
32
what are tangible products
ideas
services
goods
concepts
33
at which stage do companies need to make a decision on saving or discontinuing a product
decline
growth
maturity
introduction
34
a product that's extremely popular for a short period of time is a:
niche
seasonal product
fad
trend
35
which of the following are industrial products
office chairs
cereal
a fork lift
tooth brush
36
advertising is the only form of promotion
True
False
37
massage service is inseperable because there is no physical item being exchanged
True
False
38
a private brand is also known as a store brand
False
True
39
What is a logo
the symbol, image, shape of a brand
the catchy phrase of a brand
the image of a brand
they name of a brand
40
Whittamore's Farm grows strawberries and sells it to their customers. This is an example of which distribution channel
indirect channel
direct channel
specialty channel
41
what cannot be a product
service
good
idea
location
42
Internet ads are an example of what
out of home advertising
in home advertising
43
place involves?
how products are makde
how products get to the locations they need to be at
where and when products are sold
how products are stored
44
Why are services variable
there are many types of services
there are many providers of the same service
services are not regulated
the service can be be repeated exact same again
45
discretionary income is spent on
food
electricity bills
wants
games on steam
46
What makes generic brands cheaper?
they are worse in quality
they must be cheap because no one like to buy generic brands
cheaper packaging
no advertising costs
47
as quality of a product decreases, price increases
False
True
48
the number of times an ad is played in a specific time frame is known as
frequency
lead time
selectivity
durability
49
promotions that lower the price are
coupons
contests
samples
premiums
50
a product like clown make up which only appeals to a very specific target market is an example of
niche product
fad product
seasonal product
trend product
51
news papers and radio ads are less selective than social media ads
False
True
52
how can we tell that marketing is effective
looking at graphs
looking at sales
looking at the inventory
looking at customer's reaction
53
if you go to the library to do research for your science project, this is an exmaple of
secondary data
primary data
research
54
How long an ad lasts is known as
durability
costs
lead time
clutter
55
Examples of demographic characteristics are
occupation (job), income
interest in sports
age, gender, ethnicity
family life cycle
56
What is an example of a national brand
Great Value
Crayola
Life
Kirkland
57
what is a logo
the catchy phrase
the symbol that goes with the bran d
the pronouncible part of the brand
the brand's image
58
at which stage do competitors enter the market
growth
introduction
maturity
decline
59
setting a high price will result in the most profits
True
False
60
at which stage will a product make the most money
introduction
growth
maturity
decline
61
when deciding on a price, businesses should consider what competitiors are doing
False
True
62
A national brand does not have much advertising
True
False
63
Apple's IWATCH and Samsung's smart watch have what type of competition
direct competition
indirection competition
64
buy 3 tires and get the 4th free is an example of what promotion
coupons
premiums
special event
samples
65
What is not a method of brand identification
building
slogan
brand name
logo
66
what is the purpose of a trademark
to make a logo official
to help with brand recognition
identifies that the owner has exclusive rights
to make the brand had a higher quality
67
what stage of the product life cycle do businesses want their product to be in
growth
maturity
introduction
decline
68
the number of people exposed to an ad is known as
reach
selectivity
frequency
durability
69
advertising is used in which stage(s)
introduction
maturity
growth
decline
