HosMark Lesson 9-11, 15 Test

Buys advertising space in various media; plans media strategies using statistics and data analysis.

Any paid-for promotional material designed to reach a mass audience; billboards, commercials, etc.

The insert extra is separate element inside the newspaper to advertise a business or a promotion.

Drive time is the hours when the most commuters are in their cars.

Works in a creative partnership with a copywriter to create/produce effective advertisements.

A commercial or advertisement is called a ________________.

Sources of entertainment and information distributed by wired and wireless radio and television stations, etc.

The use of words to promote a person, business, opinion or idea.

Handheld-size promotional materials created on paper.

Plans, develops, and directs the marketing efforts for a particular brand or product.

A menu item for which a restaurant is recognized.

Geographic area containing the customers of a particular firm or group of firms for specific goods and services.

Advertising that uses person-to-person communication through the mail rather than mass media.

How information about the product is disseminated to the general public; includes advertising and public relations.

The part of a radio or television schedule expected to attract the largest audience.

Any person or product that a company uses to conduct its marketing efforts.

Part of public relations designed to increase community awareness and positive image of the business in the community.

Part of public relations designed to increase positive media coverage, writing news releases, hosting news events, etc.

Philanthropy is not support for human or social welfare.

Cost per amount of selling information to which the prospective customer is exposed.

Works in a creative partnership with an art director to create and produce effective advertisements in a range of media.

Separate element inserted into menu/provided in addition to the menu, offers info on limited-time promotions, etc.

A short song used in a commercial, usually mentioning a brand or product benefit.

Written communication that reports on an event or other newsworthy information about a product or a company.