Media Terms

People who buy and use products for their own purpose (i.e., most of us).

A large printed sign or poster, outside or in arenas or stadiums.

The many ways that products are advertised, sold and delivered to people

Advertising in which a product is shown with in another medium (eg. character holding a Coke)

Repeated phrase associated with a product or company (e.g., "Just do it.")

A group of people most expected to buy a product or service.

Communication of information, news, &entertainment to many (eg advertising, newspapers, movies)

Ways products are advertised, sold,& delivered 2people by using slogans, images, special pkging

Hours when television viewing is heaviest and air time is most expensive (i.e., 8-11 p.m.)

Casual and informal language (e.g., whazzup, busted).

Section of time in the media set aside for advertising or a specific performer.

Tune and lines associated with a product (e.g., "You've always got time for Tim Horton's)